Digital

Google Ends Apple's Three-Year Run as Most Valuable Global Brand

Google's brand value surged 40% in the last year to $159 billion, while Apple's slid 20% to $148 billion, according to the BrandZ ranking, commissioned by WPP and compiled by Millward Brown

adage.com - - 21/05/2014

Netflix planea una gran expansión por Europa pero se sigue olvidando de España

La compañía ha anunciado que durante este año Francia, Alemania, Austria, Suiza, Bélgica y Luxemburgo disfrutarán de sus servicios, aunque no han dejado clara la fecha de lanzamiento oficial ni los precios que tendrá el servicio, 

adslzone.net - - 21/05/2014

Twitter Considered Buying German Music Service

Twitter  considered buying German music-streaming service SoundCloud Ltd., but it has backed out of the talks, according to a person familiar with the matter. The short-messaging service chose to let the deadline for exclusivity on talks 

wsj.com - - 21/05/2014

Facebook to expand video ads to seven countries outside U.S.

The company will initially work with a limited group of advertisers in France, Germany, Brazil, Japan, Canada, Australia and Britain starting next month.

reuters.com - - 20/05/2014

La amenaza comercial de YouTube sobre Facebook

La participación de los clientes de marcas que consultan el servicio de vídeos multiplica por 20 la de los consumidores presentes en la página de Zuckerberg

lavanguardia.com - - 20/05/2014

Europe's Online Ad Market Reaches 27.3B Euro In 2013, Mobile Display Accounts For Over 10%

IAB Europe released its 2013 AdEx Benchmark report, which says the online ad market grew 11.9% year-over-year to €27.3 billion ($37.4 billion). Per the report, that’s a record high for the European market.

mediapost.com - - 20/05/2014

Newsworks tablet study finds ad response up to 40 times higher than online

Response to advertising in tablet editions of newspapers is up to 40 times higher than that tracked online, according to the industry's first study commissioned by Newsworks.

mediaweek.co.uk - - 20/05/2014

El Kit de Herramientas para la gestión de Social Media que deberías conocer

SumAll, SproutSocial, TweetBlinder, Bottlenose, Rival IQ, Followerwork, BuzzSumo, Twazzupp, SocialBro, Mention, Buffer, Hootsuite, Friends+Me, Oktopost,

puromarketing.com - - 20/05/2014

Google abre cuenta en Instagram

Google ya tiene Instagram en instagram.com/google, con más de 5.000 seguidores en pocos minutos después de haberla anunciado en su cuenta de Twitter. Su primera publicación hace referencia a los 40 años del cubo de rubik, 

wwwhatsnew.com - - 20/05/2014

The Reinvention Of Media And The Content Tipping Point

Yahoo! announced it’s getting in on the original content production game with its Yahoo! Screen video content service, producing two new comedies. This comes on the heels of Microsoft announcing the availability of original content

mediapost.com - - 20/05/2014

Páginas