Digital

Adtech Fraud Costs Advertisers $7 Million Per Month

More than 1,200 websites are defrauding advertisers of $6.8 million per month, according to a new study. The sites use copyright-infringing material, the authors of the study tell us, and, "The ad impressions from this traffic are

businessinsider.com - - 02/05/2013

Facebook Ad Revs Skyrocket 43%, Mobile Rises 30%

Facebook is looking more than ever like the mobile company CEO Mark Zuckerberg declared it had become last year. The social network’s mobile business rose to 30% of its advertising

mediapost.com - - 02/05/2013

Online Video Ads Have Higher Impact Than TV Ads

Digital video presents a big opportunity for marketers, given that online viewers are receptive to ads and that viewing is growing among hard-to-reach audiences like adults 18-34 and light TV watchers.

adweek.com - - 01/05/2013

AOL pulls plug on Goviral but launches Be On

AOL Networks has consigned its video distribution service, Goviral, to history, with the launch today of a larger, more ambitious global branded content business called Be On. Be On incorporates the video distribution expertise

campaignlive.co.uk - - 01/05/2013

La Web cumplió 20 años

Tal día como hoy, pero de hace 20 años, se puede decir que nació la web tal y como hoy la entendemos. Fue un 30 de abril pero de 1993 cuando Tim Berners Lee hacía público el software que se necesitaba para conectarse

trecebits.com - - 01/05/2013

Twitter Starts Selling Self-Serve Ads to Everyone

A year after launching its self-serve ad platform, Twitter has opened up the service to the general public. The goal: Help the company create its own version of Google’s powerful AdWords 

allthingsd.com - - 30/04/2013

Nielsen will roll out tool to track online TV viewing

Nielsen is rolling out a pilot product that lets TV networks track viewing of shows on their websites. The tool doesn’t yet account for viewing on mobile devices, and the pilot doesn’t include viewing on sites like Hulu and YouTube.

paidcontent.org - - 30/04/2013

Digital Subscribers Buoy Newspaper Circulation

The nation’s newspapers suffered a slight decline in total circulation over the last six months compared with the same period the year before but they benefited from an increase in digital subscriptions, which now make up nearly 20 percent

nytimes.com - - 30/04/2013

Los medios españoles apuestan por cobrar contenidos digitales

Internet y la crisis publicitaria están obligando a los periódicos a adaptarse a un nuevo modelo de negocio. Los medios digitales se encuentran en una encrucijada, tras haber cometido el “pecado original” de no cobrar contenidos en la red,

elpais.com - - 30/04/2013

Google publica parte del código fuente de las Google Glass para que los desarrolladores “jueguen” con ellas

Las Google Glass llevan mucho tiempo dando de qué hablar. Aún no están disponibles para el gran público, pero las han recibido algunos de los 2.000 elegidos, lo cual ha comenzado a despertar las primeras opiniones

marketingdirecto.com - - 30/04/2013

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