Digital

La televisión aventaja a internet y a la prensa en el consumo de noticias

Incluso en la nueva era digital, la televisión sigue siendo el medio favorito de los ciudadanos para consumir noticias. Según un reciente estudio de Harris Poll, el 50% de los consumidores se decanta por la televisión para estar al tanto

marketingdirecto.com - - 27/09/2012

Coca-Cola convierte una revista en un altavoz para el iPhone

Con motivo del aniversario de Coca-Cola FM, JWT ha desarrollado una campaña que consiste en una inserción exclusiva para los suscriptores de la última edición de la revista Capricho. En la portada de la misma se indica a los lectores

marketingdirecto.com - - 27/09/2012

Yahoo Resurrects Its AdSense, With a Partner

Yahoo is back in the contextual ad business. Two years after shutting down a fledgling text-based ad product that Yahoo called the Publisher Network—essentially Yahoo's answer to AdSense, the company

adweek.com - - 27/09/2012

Promoted Tweets on mobile are achieving more than 40% in terms of engagement

Twitter has released some data that provides interesting statistics that give an idea of the kind of performance Promoted Tweets are achieving for advertisers. Most notably though is how mobile is performing. 

wallblog.co.uk - - 27/09/2012

José Suárez De Lezo, Nuevo Director General De MediosOn

La Asociación Española de Medios de Comunicación Online, MediosOn, ha nombrado a José Suárez de Lezo nuevo director general de la asociación, cargo en el que sustituye a Juanjo Amorín, que recientemente 

programapublicidad.com - - 26/09/2012

Times and Sunday Times to allow limited content to appear on Google

Rupert Murdoch's News International is to make headlines and limited content from Times and Sunday Times articles available on Google search, two years after the newspapers were put behind a strict digital paywall. 

guardian.co.uk - - 26/09/2012

VivaKi Ups Ante on Facebook Data

Agencies continue to muscle up on data, with VivaKi Nerve Center being a forerunning big name to receive preferred marketing developer (PMD) certification for Facebookpage insights. More than 200 firms

adweek.com - - 26/09/2012

Italy Becomes Latest Jewel in Huffington Post's Crown

The Italian site, L’Huffington Post, which made its debut Tuesday, is the fifth version of the Internet news outlet outside the United States, following its rollout in Canada, Britain, France and Spain. Arianna Huffington, 

nytimes.com - - 26/09/2012

New idea for magazines: A digital rate base

In what's being touted as a first for the magazine business, The Economist is setting a rate base for its digital editions. As of Jan. 1 3013, the newsweekly will guarantee advertisers a readership of 50,000 subscribers 

medialifemagazine.com - - 26/09/2012

Vibrant Media gives text ads a makeover

Vibrant Media is all set to roll out new formats of in-text advertising that uses video, images and social content which ask the user ‘politely’ before they take over the screen. Vibrant is positioning this offering as a

mandmglobal.com - - 26/09/2012

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