Internacional

Los grandes holdings publicitarios no pasan por su mejor momento. Su modelo de negocio -que les reporta todavía ingentes cantidades de ingresos– está amenazado por una multitud de factores

The number of advertisers running programmatic ad campaigns declined by 12% year-over-year (YoY) in Q1 2017, according to MediaRadar. It seems that more advertisers are opting for direct ad buying as concerns 

Pearson is still going to own a quarter of Penguin Random House, so it’s not too late to hope that it can learn to tell a story like it is.

Companies including Facebook, Google and Amazon will band together on 12 July to raise awareness about a threat to the open internet. So what’s the big deal?