Internacional

Ten years of Jezebel: the website that changed women's media forever

Fresh, funny and feminist, Jezebel blazed a trail when it launched in 2007. It forced others to follow – but does it still have a place on the internet it helped to create?

theguardian.com - - 20/05/2017

Media360 audience crowns radio the king of media

In an incredibly tight contest, radio pipped TV to be named the channel most capable of building and amplifying brand fame in the final session of Media360.

campaignlive.co.uk - - 20/05/2017

Al imperio Google le salen las cuentas con 2.000 millones de usuarios globales Android

Hace un año y medio la compañía de la manzana anunciaba haber alcanzado la cifra de los 1.000 millones de usuarios iOS a nivel global y, aunque es un número impactante no es comparable a los 2.000 millones de los que presume And.

marketingdirecto.com - - 19/05/2017

Here are 4 surprising reasons why advertisers can't quit TV

There are lots of reason why marketers remain so committed to TV, even as media habits change radically. For starters, people still watch lots of commercial television, just maybe not the way they did in the heyday of "Friends" and "Seinfeld."

businessinsider.com - - 19/05/2017

EU Approves Cross-Border Content Streaming

EU residents with paid subscriptions for online content services like Netflix will soon be able to access that content while in other member countries, thanks to new regulations approved by the European Parliament this week.

emarketer.com - - 19/05/2017

Branded Pinterest Posts Now Include an Icon That Gives Marketers a Quick Glimpse at Measurement

As brands increasingly ask for solid measurement transparency from digital ads, Pinterest is rolling out a new feature that gives marketers a small drive-by look at how posts are performing.

adweek.com - - 19/05/2017

Isobar Lands New Global Data and Technology Leader From Publicis.Sapient

Dentsu Aegis Network agency Isobar has hired a new svp, global data and technology—Vikalp Tandon. Vikalp will report directly to Isobar global CEO Jean Lin and will be based in the agency’s Boston office.

adweek.com - - 19/05/2017

GroupM lanzó Motion Content Group

GroupM, el grupo de inversiones en medios de WPP, anunció hoy el lanzamiento de Motion Content Group, una nueva compañía de gestión de derechos e inversiones en contenidos globales

adlatina.com - - 19/05/2017

YouTube y Saffron se unen para definir la experiencia de la plataforma

YouTube ha trabajado con la Consultora de Marcas Saffron en el proyecto de transformación de su experiencia, cuya primera manifestación es YouTube TV.

lapublicidad.net - - 19/05/2017

Netflix: ¿amenaza para las salas de cine o punto de inflexión para el futuro?

A partir del próximo año quedarán vetadas todas las películas producidas por la plataforma de vídeo online, a no ser que se hayan estrenado también en salas comerciales.

marketingdirecto.com - - 19/05/2017

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