Internacional

Late last week at CES in Las Vegas, AOL unveiled two new ad formats in hopes of driving brands awareness and increased sales. The new systems will fall under the umbrella name BrandBuilder,

Varias son las realidades que se pueden tener muy claras sobre los millennials. Por un lado, los millennials son un público difícil al que las marcas quieren conquistar pero sobre el que no saben muy bien cómo actuar para lograrlo.

Brand strategy needs "rebooting" for the digital age, according to an industry figure whose research indicates the discipline is being neglected by senior marketers trying to keep abreast of the latest digital developments.

Swinand, who spent more than a decade in leadership positions at Publicis media agency Starcom MediaVest Group, succeeds Rich Stoddart, who has simultaneously served as global and North American chief executive