Internacional

US: Digital Media Ad Spend To Surpass TV In 2017

Digital advertising spending looks to surpass traditional TV ad spending next year -- with growing digital video making the picture more complex.

mediapost.com - - 09/03/2016

How different types of companies are using Social Media

Every brand is unique and has different goals, so why should the social media approach be any different? From large chains to small businesses, there’s room for all on Facebook, Twitter and Instagram

fourthsource.com - - 09/03/2016

Pinterest Fully Opens Its Ad Spigot to Every Small and Medium-Sized Advertiser

After 18 months of beta testing a self-serve platform that lets brands buy ads, the site is opening the tool to all small and midsize brands in the U.S. today.

adweek.com - - 08/03/2016

Facebook Nixes Demand-Side Platform For Atlas

Facebook is walking back plans to build a demand-side platform into Atlas, the social giant said Monday. It had been testing an automated buying platform within its ad server and measurement platform since last year.

mediapost.com - - 08/03/2016

UKTV co-owner would look at buying Channel 4 – but Disney rules itself out

US pay-TV company Scripps Networks International has said that it would look at buying Channel 4 if the broadcaster was put up for sale, while Disney has ruled itself out of any process.

theguardian.com - - 08/03/2016

Wendy Clark, DDB USA, David Droga, Droga5, Martin Sorrell, Maurice Levy y Nick Law de R/GA ponentes en Cannes Lions

Otros destacados ponentes serán David Droga( Founder Droga5), Martin Sorrell (Chief Executive Officer, WPP), Maurice Levy (Chairman & CEO, Publicis Groupe) o Bob Greenberg, (founder R/GA),

programapublicidad.com - - 08/03/2016

The New York Times comienza a “castigar” a los lectores que tengan ad blockers

Mark Thompson, CEO de The New York Times, ya advirtió recientemente en un evento de la industria que no le pondría las cosas nada fáciles a los lectores que tuvieran ad blockers instalados

marketingdirecto.com - - 08/03/2016

Por qué es el momento de dar una patada en la entrepierna (o donde sea) a los banners

...sin embargo, y pese a ser omnipresentes en la red de redes, los banners registran ridículas tasas de conversión de apenas el 0,7%.

marketingdirecto.com - - 08/03/2016

Las actividades digitales ya aportan más del 60% de los ingresos de Axel Springer

En el ejercicio de 2015, el grupo alemán Axel Springer registró unos ingresos de 3.295 millones de euros, un 8,5% más que los 3.038 millones del ejercicio anterior

digimedios.es - - 08/03/2016

Estos son los proyectos periodísticos que ha financiado Google en Europa

Prisa, Unidad Editorial, elDiario.es o el Financial Times son algunos de los medios europeos que han recibido parte de los fondos de Google para innovar en periodismo digital.

media-tics.com - - 08/03/2016

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