Internacional

Una economista al rescate de la prensa

La joven economista Julia Cagé (Metz, Francia, 1984) tiene unas cuantas ideas y las ha concentrado en el breve y ambicioso Salvar los medios de comunicación (Anagrama).

elmundo.es - - 03/02/2016

Yahoo will layoff 15 percent of its workers

Yahoo said it will cut 15% of its headcount, while exploring "strategic alternatives" in parallel, in a move aimed at cutting costs and assuaging its increasingly agitated investors.

businessinsider.com - - 02/02/2016

Former SMG President Andrew Swinand Launches Consultancy Called Transparent

Mr. Swinand describes Transparent as a consultancy that helps clients "navigate the digital landscape" and "take back control of their data and have full knowledge of the costs,"

adage.com - - 02/02/2016

Nielsen Playing Catch-Up as TV Viewing Habits Change and Digital Rivals Spring Up

Nielsen executives say that they have heard the complaints of TV and ad executives and are ready to track the many ways people consume media. But skeptics abound

nytimes.com - - 02/02/2016

Publicis anuncia 1936 incripciones para su iniciativa Publicis90 para financiar proyectos empresariales digitales

Dos semanas después de su lanzamiento, la iniciativa con motivo del 90 aniversario del grupo ya ha recogido más de 1.900 entradas de 90 países diferentes.

programapublicidad.com - - 02/02/2016

Want to sell online? Invest in TV, claims new study

A new study by agency Media Italia had offered  fresh evidence for the importance of an on-going commitment to TV for online retailers.

mandmglobal.com - - 02/02/2016

Instagram lanza su primera serie original, con episodios de 15 segundos

A los tradicionales selflies y fotos culinarias que inundan diariamente los timeline de los usuarios de Instagram se une, desde este lunes, la primera serie original lanzada por la plataforma.

vertele.com - - 02/02/2016

UK adspend hits third quarter record of £4.6bn

UK adspend grew 6.8 per cent year on year in the third quarter of 2015 to reach a record £4.64 billion, according to the latest Advertising Association/Warc Expenditure Report.

campaignlive.co.uk - - 02/02/2016

Fox seeks $250m worth of staff cuts

Employees at 20th Century Fox and Fox Networks to be offered ‘generous’ packages if they leave voluntarily, says Rupert Murdoch’s film and TV company

theguardian.com - - 02/02/2016

Facebook cambia su algoritmo para luchar contra el “click fácil”

La búsqueda de ese “click fácil” (una práctica que se conoce como clickbaiting) también ha llevado a muchas páginas corporativas a publicar contenidos de baja calidad o algo engañosos

trecebits.com - - 02/02/2016

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