Internacional

Al Jazeera America to Shut Down by April

The cable news channel Al Jazeera America, which debuted in 2013 to great fanfare when it promised to cover American news soberly and seriously, is shutting down by the end of April. 

nytimes.com - - 13/01/2016

IDG Explores Possible Sale, Price Estimated At $7B

IDG Corp., the Boston-based, tech-publishing company that owns media brands likePCWorld and InfoWorld, is considering selling the company. IDG has enlisted the help of investment bank Goldman Sachs to explore their options.

mediapost.com - - 13/01/2016

MEC hands Matt Davies managing director of content role

Matt Davies, the global managing partner at Carat, has taken on the new role of managing director of content at MEC. Davies joined Carat in 2014. Before this, he was head of social content and mobile at ZenithOptimedia for two years.

campaignlive.co.uk - - 13/01/2016

Los anuncios interstitial en el móvil son de lo más intrusivo, molesto e irritante para los usuarios

Lo cierto es que los banners son, hoy por hoy, el anuncio más utilizado en la publicidad móvil, pero no es, ni de lejos, el único. Y es probable que en 2016, además, acabe su predominio

puromarketing.com - - 13/01/2016

Trinity Mirror considers launching new national newspaper

Trinity Mirror has confirmed that it is considering launching a new national newspaper. It has not disputed a Press Gazette report, citing “well-placed sources”, that a team of its journalists is working on a new title, which will have a cheap cover 

theguardian.com - - 13/01/2016

Mobile programmatic takes off

Half of UK marketers are using programmatic for buying smartphone inventory, according to a new survey, but many continue to have little understanding of the process.

warc.com - - 13/01/2016

El bloqueo de anuncios cambiará el sector y Los formatos publicitarios en vídeo lo evolucionarán

Sizmek analiza las tendencias en publicidad online para 2016 Los formatos publicitarios en vídeo, el móvil, la interconectividad, así como los bloqueadores de anuncios darán mucho que hablar en 2016.

programapublicidad.com - - 13/01/2016

La publicidad móvil a la compra programática: te amo (pero no te comprendo)

Así lo concluye al menos un reciente estudio llevado a cabo en Reino Unido por el organismo de la publicidad interactiva IAB UK.

marketingdirecto.com - - 13/01/2016

El Marketing combinará diferente los puntos de contacto entre ventas y medios en 2016

Se trata de datos del Informe anual de Tendencias Digitales y de Medios 2016 de Millward Brown. La firma anticipa cambios importantes en el panorama mundial de medios, y la mejor forma de optimizar su utilización este año.

programapublicidad.com - - 13/01/2016

Smartphone Users in Spain Keep Apps to a Minimum

Most smartphone users Spain have fewer than 10 apps installed on their smartphones, according to September 2015 research. While the share dips to 44% for 26- to 35-year-olds, the total across all demographic reads largely the same.
 

emarketer.com - - 13/01/2016

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