Internacional

Google+ no ha dicho todo todavía, apuesta por un nuevo cambio de imagen

Estrena nueva imagen y la articula alrededor de las comunidades y colecciones. El nuevo diseño estará disponible durante las próximas horas, tanto en la versión web como en la app. 

puromarketing.com - - 18/11/2015

Soros checks into Netflix, bids Herbalife adieu

Soros Fund Management, which manages the investments of billionaire George Soros and his family, took new stakes in video streaming company Netflix Inc and casino operator Wynn Resorts Ltd during the third quarter.

reuters.com - - 18/11/2015

The Guardian tiene la solución anti ad blocking: los anuncios personalizados

The Guardian destaca la importancia de mejorar la experiencia del usuario con la publicidad para disuadirlos del uso de los ad blockers

marketingdirecto.com - - 18/11/2015

El native advertising se consolida como fórmula de éxito en la nueva publicidad digital segun Digilant

“Este tipo de contenidos son un 60% más vistos que los banners tradicionales y se comparten con mayor frecuencia en redes sociales, aumentando su difusión de un modo natural y sin incremento del coste”

programapublicidad.com - - 18/11/2015

Google Gets Surprise Ally in Mobile-App Search Push: Facebook

Google’s effort to keep its search engine relevant in a world of mobile apps just got a boost from a big rival. Facebook on Friday began allowing Google to crawl and index its mobile app

wsj.com - - 17/11/2015

Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014

The ad spend directly stimulated about $2.4 trillion in sales, or 6.5% of the 36.7 trillion in total U.S. sales activity last year. The report surmises that 2014 ad spending drove an additional $1.4 trillion in indirect sales, 

mediapost.com - - 17/11/2015

Rdio se declara en bancarrota y Pandora lo compra

Ya era difícil competir con Deezer y Spotify, y ahora que tenemos Apple music y Google Play Music, parece que la situación para los menores se ha vuelto insoportable. Rdio cierra. Quien recogerá los restos será Pandora,

wwwhatsnew.com - - 17/11/2015

Forrester: Out With The Old Media Buying, In With The New

“Advertisers can enjoy more control in the planning of campaigns, to really optimize them,” Paderni said. “The advantage of programmatic is its flexibility.”

mediapost.com - - 17/11/2015

Ken Mandel joins SMG in global client role

Starcom Mediavest Group has hired former Hootsuite and Salesforce.com executive Ken Mandel as APAC president of its Global Client Network practice.

campaignasia.com - - 17/11/2015

ITV offers 3% pay rise to staff after boost in profits and ad revenue

The unexpected pay bump follows months of strong financial performance, including a 25% boost in profits for the first six months of 2015 and an 8% jump in ad revenues in the three months to October driven by the Rugby World Cup.

theguardian.com - - 17/11/2015

Páginas