Internacional

Emirates pushed for Virgin and Arena split

Emirates is understood to have expressed concern that Arena was taking on Virgin Atlantic’s £12 million account when its sister agency Havas Media already handles Emirates’ estimated £100 million business.

campaignlive.co.uk - - 29/10/2015

Sorrell questions US media agency probe

Sir Martin Sorrell said it is "regrettable" that the US Association of National Advertisers has launched a probe into the practices of media agencies without teaming up with the American Association of Advertising Agencies.

campaignlive.co.uk - - 29/10/2015

Huawei calls global media buying review

The move will raise questions for OMD UK and Maxus, which handles media for Huawei across large parts of Europe and China.

campaignlive.co.uk - - 29/10/2015

Stéphane Richard (Orange) y Maurice Lévy (Publicis Groupe) acuerdan crear un fondo de capital riesgo mundial.

Con motivo de la conferencia digital franco-alemana en el Palacio del Eliseo Stéphane Richard, Maurice Lévy y Gerhard Cromme  han firmado un acuerdo de intenciones. 

programapublicidad.com - - 29/10/2015

Pro7 signs new deal with Disney, ups sales outlook

German broadcaster signed a new long-term deal with Disney, underpinning its popular offering that lifted its audience share to 30.1%, the highest it has achieved in a third quarter for 15 years. ProSieben raised its full-year sales forecast, 

reuters.com - - 29/10/2015

Trinity Mirror doubles digital ad sales with Local World deal

Trinity Mirror has claimed that its £220 million "transformative" acquisition of Local World will double its digital ad sales business and put it on a par with The Guardian and MailOnline in terms of revenue in the UK.

campaignlive.co.uk - - 29/10/2015

Mediabrands Acquires 'Media Experts,' Gains Canadian Expertise

Interpublic’s Mediabrands unit has agreed to acquire Canadian media planning and buying agency Media Experts. Terms were not disclosed, but the 150-person organization will continue to operate autonomously

mediapost.com - - 28/10/2015

Fundido a negro en Turquía

La justicia cierra dos televisiones vinculadas al rival del presidente Erdogan. Turquía despertó este miércoles con dos voces menos en la oposición,tras el cierre de los canales de televisión Kanal Türk y Bugün TV.

elpais.com - - 28/10/2015

Wearable Usage Will Grow by Nearly 60% This Year in the US

Almost two in five internet users will use wearables by 2019. The next several years will continue to see double-digit growth in the number of Americans using wearable devices, according to eMarketer's first wearables forecast. 

emarketer.com - - 28/10/2015

News Corp exec says advertisers may have 're-weighted' their media too far toward Facebook

Rupert and Lachlan Murdoch were both at the News UK headquarters in London's so-called Baby Shard at the same time this week. "You can just tell" when the moguls are there, one staff member told us when we visited. 

businessinsider.com - - 28/10/2015

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