Internacional

Quiere acabar con los muros que se han levantado en torno a esta y para ello ha hablado de su plataforma Xaxis como una de las mejores opciones para avanzar hacia el futuro en un momento

GroupM agencies will become first to use BuzzFeed’s proprietary data technology ‘POUND’, including analytics on how content is shared from its site and across social media platforms 

Carat has filled its top digital media role with an industry vet who recommends clients and agencies should “think more analogue.” That counter intuitive logic comes from James Harris, author of a book by that name, 

RTL will focus on buying online businesses and content producers as it seeks to build itself into a video powerhouse that goes beyond traditional broadcast, its finance chief told Reuters on Thursday.