Internacional

Microsoft compra Liveloop, servicio de presetaciones PowerPoint a través del navegador web

Microsoft acaba de adquirir el startup Liveloop, el cual se especializa en transmitir presentaciones PowerPoint o PDFs a través de cualquier navegador web o smartphone.

geeksroom.com - - 27/03/2015

UK to Achieve World First as Half of Media Ad Spend Goes Digital

The UK will reach a major milestone this year, as it is set to become the first country in the world where digital media will take a 50% share of advertising spending,

emarketer.com - - 27/03/2015

Bollore sells 22.5 percent Havas stake for $662 million

Bollore sold at 6.40 euros per share to improve liquidity in the stock and reducing its own holding to around 60 percent. He raised stake in Havas last year from 36 percent to around 83.

reuters.com - - 27/03/2015

Google to pay new CFO $70 million

Google has agreed to pay Porat, its new CFO, about $70 million in total compensation by 2019. That includes a $5 million signing bonus, a $25 million new hire grant that begins vesting at the end of this year

mashable.com - - 27/03/2015

Netflix looks beyond demographics

The online streaming service has moved significantly beyond using demographics to understand its users, having learned this information was "almost useless" as an indicator of behaviour.

warc.com - - 27/03/2015

¡Cuidado Google! Los anuncios en Facebook son 6 veces más caros que en YouTube

La batalla entre los dos grandes gigantes de la tecnología, Facebook y Google, ha comenzado y es que, la F8 conference ha dejado clara la intención de la red social de competir en primera línea con el buscador

marketingdirecto.com - - 27/03/2015

ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

ESPN and content recommendation platform Outbrain announced that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it will allow third-party content 

adweek.com - - 26/03/2015

Here's another reason Google should be afraid of Facebook: ads on Facebook are 6 times more expensive than YouTube

Data from TubeMogul, compiled by Bloomberg Intelligence, shows that Facebook ads are six times more expensive than those on YouTube. Pre-roll ads on YouTube cost 3 cents a minute and skippable ads are 12 cents.

businessinsider.com - - 26/03/2015

Los anuncios móviles a punto de adelantar a los de escritorio en número de clics

La importancia de los dispositivos móviles es cada vez mayor. Los consumidores llevan siempre un terminal inteligente en sus bolsillos, lo que ha cambiado cómo deben enfrentarse a ellos las marcas y ha modificado la estrategia

puromarketing.com - - 26/03/2015

Twitter estrena vídeo en directo con Periscope

Periscope no había nacido y ya pasó a formar parte del universo Twitter a principios de año. Según ha informado hoy la compañía, la aplicación entró en el radar de la red social al ver su potencial, pero todavía no funcionaba

elpais.com - - 26/03/2015

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