Internacional

Google, poderoso ahora, pero no eternamente

Los resultados de la compañía muestran un estancamiento de sus ingresos por publicidad basada en búsquedas, su principal negocio, y sus innovaciones aún no despegan

elpais.com - - 22/02/2015

Channel 4 could be sold for £1bn by a new Tory government

Channel 4 could be sold off or turned into an employee-owned mutual company if the Conservatives win the next election, under plans being discussed within the party.

independent.co.uk - - 22/02/2015

'New Media Innovator' Ky Harlin Named Condé Nast VP, Growth and Data Science

In this newly created position, the former BuzzFeed director of data science will be responsible for leveraging the company’s data capabilities to create more engaging and targeted consumer-facing products for audiences 

minonline.com - - 22/02/2015

Los periódicos locales estadounidenses lanzan sus propias emisoras online

Su inmediatez, cercanía y omnipresencia convierten a la radio en el instrumento ideal para acompañar las informaciones en un canal como Internet. Conscientes de ello, varios diarios locales de EE UU han puesto en marcha sus propias 

media-tics.com - - 21/02/2015

¿Cuál es el verdadero valor de un “share” en los social media?

Si hacemos caso un reciente informe de la empresa especializada en e-commerce AddShoppers, los “shares” en los social media tiene un valor medio de 2,56 dólares.

marketingdirecto.com - - 20/02/2015

Mail Online soars past 200m monthly browsers as newspaper sites bounce back

The Daily Mail website’s monthly traffic increased to 224,934,062, an 18.7% increase on the previous month, according to the the latest Audit Bureau of Circulations figures published on Thursday.

theguardian.com - - 20/02/2015

Yahoo Brings Its Native, Video and Search Ads to Others' Mobile Apps

In short Yahoo has opened up a mobile in-app ad network seven months after acquiring mobile app ad-and-analytics firm Flurry. Since taking over as Yahoo's CEO in July 2012, Ms. Mayer has prioritized converting the aging portal into 

adage.com - - 20/02/2015

YouTube's App for Kids Will Have Ads, Original Shows

On Monday YouTube will roll out a kid-friendly version of the Google-owned online video service as a mobile app for smartphones and tablets running Google's Android operating system, a YouTube spokeswoman confirmed.

adage.com - - 20/02/2015

Mark Zuckerberg quiere desarrollar un “servicio 911″ de acceso a internet

Mark Zuckerberg, CEO del gigante social Facebook continúa inmerso en su proyecto internet.org con el que quiere conseguir que todas las personas que se encuentran en países en vías de desarrollo dispongan de acceso a internet.

marketingdirecto.com - - 20/02/2015

Nielsen To Launch 'Ratings Stabilization' In 31 Markets

The statistical technique will be used “to mitigate ratings fluctuations that are caused by panel variability, as opposed to true differences in viewer behavior.”

mediapost.com - - 20/02/2015

Páginas