Internacional

Clarín vendió en 2013 menos diarios que en 1959

Si bien el caso del periódico de la viuda de Noble es notable, todos los diarios nacionales sufrieron fuertes caídas.  La falta de datos imposibilita conocer las causas reales del desplome.

media-tics.com - - 12/03/2014

Omnicom Media Group adquiere MOBILE5

MOBILE5 continuará como agencia independiente dentro de OMG con base en sus oficinas de la calle Regent, en Londres, pero ofrecerá servicios de telefonía móvil a las agencias de la EMEA del grupo

programapublicidad.com - - 12/03/2014

La publicidad en Facebook puede ser más eficaz que la TV, o al menos para Coca-Cola Francia

Sheryl Sandberg, directora de operaciones de Facebook, realizó recientemente una curiosa declaración: el retorno de la inversión publicitaria de Coca-Cola en Facebook ha batido el récord del logrado en televisión.

marketingdirecto.com - - 12/03/2014

CBS may go online, cut off its broadcast signal if Aereo prevails

CBS CEO said the No. 1 rated broadcaster could offer its content directly to consumers over the Internet and cut off its traditional broadcast signal if the Aereo video streaming service is deemed legal.

reuters.com - - 11/03/2014

Omnicom Media Group buys Mobile5

It will continue to be run as a separate agency within OMG and based at its Regent Street Offices but will provide mobile services to the group’s EMEA agencies.

campaignlive.co.uk - - 11/03/2014

IPG Invests in OOH Tech Firm, ADstruc

As a part of Interpublic’s investment in technology platform ADstruc, the holding company’s Rapport U.S. unit has agreed to work with the company which enables it to shift purchasing of out-of- home ad buys to a more automated system,

adweek.com - - 11/03/2014

AOL Rebounds as Programmatic, Video Push Double-Digit Growth

After years of stymied growth, programmatic and video advertising have helped AOL reposition itself in the US digital display advertising market, according to new figures from eMarketer.

emarketer.com - - 11/03/2014

Outdoor Channel in partnership with ESPN

Outdoor Channel and ESPN have announced a pan-regional agreement, which will see Outdoor Channel become the exclusive pan-regional broadcaster of the IndyCar Series and of X Games Austin and X Games Aspen 

mandmglobal.com - - 11/03/2014

Netflix may launch in France this fall, looking for ISP partners

Netflix wants to launch in France this fall, and has approached French operator Orange for a possible distribution deal, according to a local radio report relayed by Variety. Orange CEO Stephane Richard said during a radio interview t

gigaom.com - - 11/03/2014

Ford pone fin a su patrocinio de la Liga de Campeones

La empresa automovilística estadounidense Ford ha puesto fin a 21 años de patrocinio de la Liga de Campeones de la UEFA, según informó este lunes el organismo rector del fútbol europeo.

eleconomista.es - - 11/03/2014

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