Internacional

Bob Guccione to take over as CEO at Maxim

Publishing veteran Bob Guccione Jr. says he's set to take the reins as CEO of Maxim after its sale completes. Guccione, the son of Penthouse founder Bob Guccione Sr., formerly ran Spin and Discover Media, exiting Discover and the publishing game in 2007.

mandmglobal.com - - 05/12/2013

Publicis confirms network launch

ZenithOptimedia has promoted Sébastien Danet, the president of ZenithOptimedia France and chairman of VivaKi France, to the additional role of chairman of the new sub-network containing Walker Media.

campaignlive.co.uk - - 05/12/2013

Twitter Releases Tailored Audiences, Ad Targeting Tool

Twitter has released an ad targeting tool that lets advertisers target users who have shown interest in specific brands or categories, even off the site, by bringing their own audience 

mediapost.com - - 05/12/2013

El multimillonario mexicano Carlos Slim apuesta fuertemente por el triunfo de la televisión digital

Carlos Slim es el segundo hombre más rico del mundo. No hay sector que se le resista: el magnate está involucrado en el mundo de la telefonía, en el sector inmobiliario, restauración y un larguísimo etcétera.

marketingdirecto.com - - 05/12/2013

La Unión Europea aprueba la compra de Nokia por parte de Microsoft

La Unión Europea ha dado su aprobación sobre la compra de Nokia por parte de Microsoft. Después de que el Departamento de Justicia de Estados Unidos diera el visto bueno a este acuerdo esta misma semana

movilzona.es - - 05/12/2013

La FOX vende su último spot para la Super Bowl por 4 millones de dólares

La SuperBowl es el momento del año en el que los anunciantes aprovechan para mostrar sus anuncios más impresionantes que son, además los más costosos. No sólo por su producción, sino también por el espacio en antena

marketingdirecto.com - - 05/12/2013

Super Bowl Advertising Is Already Sold Out, Fox Executives Say

Because the Super Bowl is the biggest day of the year for advertising as well as football, the pace of sales of commercial time for ads shown during each game is closely watched by Madison Avenue.

nytimes.com - - 04/12/2013

Starcom MediaVest Group Seals Long-Term Data Deal With Acxiom

The deal lets Starcom use Acxiom's Audience Operating System, which enables audience segmentation and targeting across online and offline media using first-party and third-party data. Some clients have already used

adage.com - - 04/12/2013

Hotfile agrees to shut down, pay $80M to movie industry on eve of trial

Hotfile, a file-sharing locker, will pay $80 million to settle a copyright infringement case with the movie industry. The move comes after a judge ruled in August that it lost safe harbor protection.

gigaom.com - - 04/12/2013

YouTube Delays Subscription Music Service Launch into 2014

YouTube will not launch a subscription music service this year as originally planned, All Things Digital reports citing people familiar with the company's plans. Instead, the new service will debut in the first quarter of 2014.

mashable.com - - 04/12/2013

Páginas