Internacional

YuMe launches ‘household targeting’ product for multi-screen video ads

Video ad platform and network YuMe has launched ‘Household Targeting’ (HHT) to let brands target individual households with customised video advertising, across multiple devices.

mandmglobal.com - - 29/09/2013

Facebook to show users less unwanted ads in newsfeed

Facebook newsfeeds will contain fewer ads for products or services that users are not interested in, Facebook Inc said announcing changes in advertising policy.

reuters.com - - 28/09/2013

DG MediaMind, Marin Partnership To Automate Data Integration

DG will announce this week an integration partnership with Marin Software allowing brands that use the platforms from both companies to share information between specific media channels and analyze the data across campaigns.

mediapost.com - - 28/09/2013

Media Agency Execs on Trading Desks: We're Dealing With Fewer Sellers

Media agencies are generally dealing directly with fewer media sellers, as they increasingly try to use programmatic buying to procure premium inventory, according to an Advertising Week panel on the evolution of the practice.

adage.com - - 28/09/2013

Los internautas prefieren pagar por entretenimiento y no por información

Las noticias digitales eran de acceso gratuito hasta la implantación de muros de pago. Aunque hay medios como “The New York Times” o “The Wall Street Journal” que han logrado convencer a un buen número de lectores

media-tics.com - - 27/09/2013

Starcom MediaVest CEO Laura Desmond Resigns From Tremor Video's Board

She gave her notice in August and her departure from the video ad network was effective September 26, 2013. She had served as a member of Tremor's board since January 2012.

adage.com - - 27/09/2013

Consumers prefer SMS to other forms of mobile marketing

The survey, conducted by Millward Brown Digital in eight countries including the UK, USA, Australia, New Zealand, France, Germany and Spain, also discovered that 80% of global respondents who downloaded

mandmglobal.com - - 27/09/2013

ADTZ salta a Colombia

Con su entrada en Colombia, ADTZ se convierte en el partner de Facebook con mayor presencia en Latinoamérica. La compañía ADTZ, empresa española de tecnología inteligente para la gestión de campañas 

programapublicidad.com - - 27/09/2013

Facebook Is Again Testing An External Mobile Ad Network

Facebook has again begun testing a mobile ad network that would use Facebook data to place ads on non-Facebook apps on their mobile phones, the company confirmed to Business Insider.

businessinsider.com - - 27/09/2013

YouTube Creates Its Future Strategy Around Channels

YouTube is no longer a repository of videos tossed together in a free-for-all manner. The “channelification” of YouTube has been popular with advertisers and a boon for the video platform, too. 

emarketer.com - - 27/09/2013

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