Internacional

Google Takes Home Half of Worldwide Mobile Internet Ad Revenues

Google earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year, helping propel the company to take in nearly one-third of all digital ad dollars 

emarketer.com - - 13/06/2013

Emirates kicks off review of £100m global media account

Emirates is in the early stages of reviewing its global media arrangements, estimated to be worth £100 million. The review will be procurement-led and the successful shop will handle Emirates’ media planning and buying 

campaignlive.co.uk - - 13/06/2013

TV ratings body Barb to measure online catch-up viewing

Barb, the official UK TV ratings body, will for the first time from August begin measuring usage of online catch-up services such as the BBCiPlayer, 4oD and ITV Player alongside traditional small screen viewing. 

guardian.co.uk - - 13/06/2013

Greek state TV switched back on as European broadcasters step in

Greek state TV broadcasts were dramatically switched on again on Thursday after broadcasters across Europe stepped in to try and keepERT on air, in defiance of a government order to close the service down citing 

guardian.co.uk - - 13/06/2013

Yahoo and Sky News ink content sharing partnership

 Yahoo and Sky News have reached a partnership that will see Sky News’ video content distributed in the UK and around the world by Yahoo across multiple platforms. The deal will include the launch of an online hub, 

mandmglobal.com - - 13/06/2013

Televisiones de pago amenazan a compañías de medios para frenar la publicación de contenidos en internet

Afirmar que la manera de consumir productos televisivos ha cambiado radicalmente en los últimos años no es algo que nos pille por sorpresa. En Estados Unidos, Time Warner Cable y otras televisiones de pago son conscientes

marketingdirecto.com - - 13/06/2013

Movimiento de sillas en la dirección de Mindshare en Europa

La red de agencias de medios Mindshare ha decidido hacer un movimiento de sillas en su junta directiva en Europa. De ahora en adelante, Helen McRae, directora de operaciones de la compañía en el viejo continente

marketingdirecto.com - - 13/06/2013

¡Atención, “marketeros”!: el 62% de los internautas encuentran la publicidad online “molesta”

Internet es un medio perfecto para los anunciantes: alta difusión, economía, personalización, etc. Pero al parecer no todo lo que reluce es oro, y según un estudio realizado por Adobe aproximadamente la mitad de los consumidores

marketingdirecto.com - - 13/06/2013

Facebook Debuts Hashtags, Urges Advertisers to Use Them

Facebook today is officially unveiling hashtags to its platform after three months of industry speculation that it would make such a move. Hashtags, which are hugely popular on Twitter 

adweek.com - - 12/06/2013

'The Washington Post' Now Sells Ads in the Comments

The Washington Post is adding another ad unit to its arsenal, this one appearing in-line with the comments section of its opinion pieces. Dubbed "Sponsored Views," the ad unit allows advertisers to post and spotlight their responses 

mashable.com - - 12/06/2013

Páginas