Internacional

El Borussia inunda Londres con “acciones guerrilla” de marketing antes de jugar la final de la Champions League

Algunas de estas acciones consisten en pintar los famosos autobuses rojos de dos plantas de los colores del equipo (negro y amarillo), repartir toallas por la ciudad con la inscripción “reserved” o imitar el famoso

marketingdirecto.com - - 25/05/2013

La inversión en publicidad online pegó una zancada del 11,5% durante 2012 en Europa

Pese a la impenitente crisis económica, la publicidad online le está plantando cara a la recesión en el viejo continente . El gasto en publicidad online se disparó el año pasado en Europa un 11,5% hasta los 24.300 millones de euros

marketingdirecto.com - - 24/05/2013

La separación de negocios de News Corp será efectiva el 28 de junio

El consejo de administración del gigante de la comunicación News Corp ha aprobado la separación de la compañía en dos entidades, News Corporation y 21st Century Fox, que tendrá efecto el próximo 28 de junio.

elmundo.es - - 24/05/2013

Google Said to Consider Buying Waze Presaging Bidding War

Google is considering buying map-software provider Waze Inc., setting up a possible bidding war with Facebook. Waze is fielding expressions of interest and is seeking more than $1 billion,

bloomberg.com - - 24/05/2013

News Corp. Board Approves Billionaire Murdoch's Split Plan, $500M Stock Buyback

The board also approved a $500 million stock repurchase program to follow the split. The spinoff, set for June 28, will create two companies. There will be 21st Century Fox and another that will keep the firm

forbes.com - - 24/05/2013

Telegraph reports 'solid' 2012 with 5% profit hike

Pre-tax profit at the Telegraph Media Group (TMG) was up nearly 5% in 2012, according to the company's end-of-year accounts. A statement by TMG described the group’s figures for 2012 as "a solid performance

campaignlive.co.uk - - 24/05/2013

Worldwide Pay TV On The Rise, Big Growth In Asia

Worldwide pay TV subscribers -- business from cable, satellite and telco businesses -- grew by 8% in 2012 to 800 million, according to the Scottsdale, Ariz.-based Multimedia Research Group.

mediapost.com - - 24/05/2013

Social Advertisers Rely on Branded Pages More Than Paid Ads

73% of respondents used branded pages on social networks to deliver messages, making it the most popular social media tactic among social advertisers. By comparison, 56% had purchased ads on a social media platform,

emarketer.com - - 24/05/2013

A Turkish Law Aims To Ban All Alcohol Ads

Turkey's parliament has passed legislation to ban all advertising of alcohol and tighten restrictions on sales in the mainly Muslim but secular country. The legislation bans the sale of alcoholic drinks between 10 p.m. and 6 a.m.

businessinsider.com - - 24/05/2013

Twitter lanza un nuevo sistema para sincronizar Promoted Tweets y anuncios en TV

Twitter acaba de anunciar un nuevo programa publicitario diseñado para ayudar a las marcas a sincronizar anuncios de televisión y Promoted Tweets a través de una revolucionaria tecnología

marketingdirecto.com - - 24/05/2013

Páginas