Internacional

Autonomy for VivaKi Digital Network

VivaKi, which comprises four agencies - Digitas, Starcom MediaVest Group, ZenithOptimedia and Razorfish - also provides access to an R&D lab called The VivaKi Nerve Center (VNC). Following the launch of VivaKi

mrweb.com - - 08/11/2012

Microsoft aims to redefine the 'next wave' of digital advertising

Microsoft is looking to "reinvent the next wave of digital advertising", with its new ad formats for its Windows 8 platform, according to one of its senior product marketing executives. Jennifer Creegan, general manager

mediaweek.co.uk - - 08/11/2012

CBS: Super Bowl is almost sold out

Yesterday CBS chief executive officer Les Moonves told analysts on an earnings conference call that inventory for the game is nearly sold out. Some 30-second spots are going for $4 million,

medialifemagazine.com - - 08/11/2012

Qué hace Google para declarar pérdidas en España

El secreto es un entramado empresarial legal, pero similar al de los Ruiz Mateos. La matriz de Google en Europa se llama “Google Ireland Holdings". Pese a que su nombre indica Irlanda, su residencia fiscal está en las Islas Bermudas.

invertia.com - - 08/11/2012

Havas Wins Unilever's Global Data Account

You’ve heard of creative and media agency pitches. Now marketers are starting to hold stand-alone data analysis pitches.Havas Worldwide CEO David Jones confirmed that the company has just been awarded Unilever’s

mediapost.com - - 07/11/2012

Klues To Retire As VivaKi Chief, Will Advise Successor Voris On 'Transformation' Plan

Long-time Publicis media chief Jack Klues will retire as CEO of its centralized VivaKi unit at the end of the year. CFO Frank Voris will succeed Klues as CEO

mediapost.com - - 07/11/2012

Pearson denies FT is up for sale

The owner of the Financial Times was forced into taking the unprecedented step of denying reports that it is exploring a £1bn sale of the newspaper, according to reports that emerged last night.

independent.co.uk - - 07/11/2012

Coca-Cola To Launch Photo-Sharing Network

In another extension of its "happiness" theme, Coca-Cola will launch a Happy Places photo-sharing social network tied to its free mobile apps for the same purpose, according to BrandChannel.com.

mediapost.com - - 07/11/2012

Buying another classified site, Axel Springer sees digital filling print gap

German news publisher Axel Springer says its acquisition foray in to web classified ad services is helping to make up for its declining print market. On Tuesday, the group said its Axel Springer Digital Classifieds group

paidcontent.org - - 07/11/2012

Vincent Bolloré's Havas reports anaemic growth

The marketing services group reported 2% year-on-year revenue growth to €428m (£342m) in the quarter, matching the recent financial results from fellow French rival Publicis Groupe and Sir Martin Sorrell's WPP which

guardian.co.uk - - 07/11/2012

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