Internacional

El Corte Inglés, Amazon, Ikea y Fnac son las marcas de las que más se habla en internet

Ebuzzing, la empresa global, experta en Social Vídeo Advertising, ha llevado a cabo un estudio sobre cuáles son las marcas más influyentes en internet, según varios sectores en cinco países europeos: España, Italia, Francia, Reino Unido

marketingdirecto.com - - 06/09/2012

El consumo multipantalla lidera la franja del prime time

Se acabó consumir un medio cada vez. Los usuarios ahora ya no se informan o conversan a través de un medio, sino que se apoyan en distintos dispositivos cada vez. Según el estudio “¿Cómo se viven los medios hoy?” de IAB Chile

marketingdirecto.com - - 06/09/2012

Apple Plans Web Radio Challenge to Pandora

In a move that could shake up the growing field of Internet radio, Apple plans to develop a service that would compete with Pandora Media by sending streams of music customized to users’ tastes, three people

nytimes.com - - 06/09/2012

Premium Video Viewing Soars

More long-form premium TV and movie content continues to get heavy play from online consumers. Premium video content -- movies, TV and sports programming -- now accounts for more than 60% of total time

mediapost.com - - 06/09/2012

Bwin calls review for £50m European media business

The review covers the UK, Germany, France, Spain, Italy and Greece. The incumbent on the UK account is UM London, which won the business in February 2010. Bwin's central client team

campaignlive.co.uk - - 06/09/2012

Marissa Mayer: Yahoo is Staying in Ad Tech, Won't Sell Right Media

Marissa Mayer has made one of her first big strategic decisions as Yahoo CEO, as the company announced it was not going to sell its ad exchange Right Media. Some execs under past leadership teams had 

adage.com - - 06/09/2012

Newspaper restructuring — think steel, cars and airlines

The Journal Register newspaper chain has filed for bankruptcy for a second time, which some say means its “digital first” vision is flawed. But all it really means is that the kind of transformation required for

gigaom.com - - 06/09/2012

Synacor to Offer TV Everywhere Authentication Via Social IDs

Synacor, the behind-the-scenes tech company that provides authentication services to television companies, will be launching a new identification platform for pay-TV services that will allow users to use

allthingsd.com - - 06/09/2012

Lori Hiltz sustituye a Maria Luisa Francoli como CEO de MPG para Norteamérica

La agencia MPG ha nombrado aLori Hiltz como consejera delegada para Norteamérica. Hiltz, quien ha ascendido desde su papel de vicepresidenta ejecutiva  y directora general de la oficina de MPG en Chicago.

marketingdirecto.com - - 06/09/2012

El 40% de Anuncios en Móviles son accidentales o fraudulentos

El estudio publicado por la plataforma de márketing de Apps, Trademob, refleja que el 40% de los clics generados en publicidad móvil no aportan ningún valor al anunciante, por ser accidentales o fraudulentos.

puromarketing.com - - 05/09/2012

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