Internacional

Australian minister wants News Corp hacking claims investigated

Communications minister wants police to look into accusations News Corp software firm NDS engaged in 'dirty tricks'.  Australia's communications minister has called for a police investigation into claims 

guardian.co.uk - - 28/03/2012

Spotify knocks Specific Media off the top of the IPA Online Media Owner Survey

Spotify has stolen the lead from Specific Media in the IPA Online Media Owner Survey, the first time the ad network hasn’t been voted top since 2008. With 83.5% of the 259 media agency staff voting 

nma.co.uk - - 28/03/2012

Publicitas appoints media director for Europe

Publicitas has appointed Stephen Cutbill as media director for its Europe department. Cutbill will join the Publicitas UK office on 2 April. He currently works as the senior digital account manager, head of mobile 

mandmglobal.com - - 27/03/2012

Blinkx reaches 100 million users milestone

Video search engine Blinkx has reached a new audience milestone, having surpassed 100 million global monthly unique users in January 2012, according to data from Comscore. Blinkx has a library of more 

mandmglobal.com - - 27/03/2012

The Sun on Sunday loses around 1m in sales since launch

The Sun on Sunday has lost around one million in sales since its launch five weeks ago, according to unofficial figures from rival newspapers. Early estimates suggest that the Sun on Sunday reported sales of 

mediaweek.co.uk - - 27/03/2012

P&G apuesta por las acciones digitales, pero podría estar perdiendo el norte en su estrategia

El mundo digital se ha convertido en un aspecto clave para el director y CEO de Procter & Gamble, Bob McDonald, en la estrategia de su compañía, logrando estrujar los 10.000 millones de dólares en costes globales y los 1.000 millones

marketingdirecto.com - - 27/03/2012

ARF Panel: Better Integrated Data, Analysis Needed

Speaking on a panel at the Advertising Research Foundation conference, he argued for more cross-channel research integration, which Symphony looks to offer, where there is a holistic ROI emphasis on TV, IPTV,

mediapost.com - - 26/03/2012

Marketers Accelerate Social Display Ad Spending

Marketers, agencies to spend more display ad budget on social networks than with publishers this year. Many marketers are still learning to use social media to achieve online marketing objectives, but

emarketer.com - - 26/03/2012

ESPN International appoints digital media VP

ESPN International has appointed Arne Rees as its vice-president for international digital media. Rees will take the lead for its global digital growth strategy, working closely with the company’s

mandmglobal.com - - 26/03/2012

Facebook lanza un nuevo y carísimo formato de publicidad para la página de cierre de sesión

Facebook tiene un nuevo formato publicitario. Ahora, la página de log-out de la red social estará ocupada por enormes anuncios, más parecidos a los banners tradicionales de lo que nunca ha hecho la red social,

marketingdirecto.com - - 26/03/2012

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