Internacional

Más presión para Murdoch: investigan la licencia de BSkyB

El organismo regulador del sector de las telecomunicaciones en el Reino Unido (Ofcom) investiga la licencia del canal de pago BSkyB, administrado por el magnate Rupert Murdoch, a raíz del escándalo de las escuchas,

elmundo.es - - 09/03/2012

La NBA estudiará en abril poner publicidad en las camisetas

El 11 de abril de 2006, Adidas, la multinacional de ropa deportiva alemana, firmó un contrato por 11 temporadas para equipar a las 30 franquicias NBA. Se había aprovechado de la compra de Reebok, partner de la Liga,

marca.com - - 09/03/2012

Poor Twilight sales impact Lagardère 2011 results

French media conglomerate Lagardère posted a net loss of €707m ($936m) in 2011, driven largely by a poor performance at its struggling sports marketing division and publishing unit. Net sales at its

mandmglobal.com - - 09/03/2012

Gaydar Radio owner seeks investors to fund global expansion

QSoft Consulting appoints Ashcombe Investors to help boost 'world's pre-eminent gay brand'. Gaydar Radio owner QSoft Consulting is seeking "significant cash investment" and a possible sale

guardian.co.uk - - 09/03/2012

Joule hires AKQA mobile boss as CEO EMEA

WPP’s mobile marketing agency Joule has appointed Daniel Rosen as chief executive for EMEA to drive its growth across the region. Rosen moves to the role from AKQA where he spent six

mandmglobal.com - - 09/03/2012

Ford Creates Prime-Time NBC Reality Series to Launch New Escape

NBC Keeps All the Revenue From Other Advertisers. Ford Motor Co. has created six episodes of an hour-long reality show called "Escape Routes" that will run on NBC beginning later this

adage.com - - 09/03/2012

JC Decaux despidió 2011 con cifras récord gracias a la publicidad en mobiliario urbano y en trasporte público

La empresa francesa de publicidad exterior JC Decaux volvió a finalizar el año con cifras récord. Durante 2011, la facturación de la compañía gala escaló un 4,8% hasta los 2.460 millones de euros. .

marketingdirecto.com - - 08/03/2012

La semana más difícil de Rush Limbaugh

No tiene la costumbre de pedir perdón: le respaldan 15 millones de oyentes y «tal vez 18.000 anunciantes». Uno de los periodistas más influyentes de Estados Unidosse ha visto obligado a disculparse ante Sandra Fluke,

abc.es - - 08/03/2012

See the Most Effective Magazine Ads of 2011

GfK MRI Starch Identifies the Year's 10 Most Engaging Ads. Last year's most engaging magazine ads were not necessarily the ones with the most expensive creative or the highest media spend.

adage.com - - 08/03/2012

Former Posterscope Execs Arraigned On Fraud Charges

Former Posterscope executives Todd Hansen and James Buckley were arraigned this week at the U.S. District Court in Manhattan on charges that they defrauded the company, an Aegis

mediapost.com - - 08/03/2012

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