Internacional

Reeves in at CBS Outdoor

CBS Outdoor has hired Anna Reeves as international marketing director. Reeves replaces Catherine Gale and will be tasked with leading the company’s marketing activity in six European markets including the...

Mandmglobal.com - - 10/06/2010

EyeWonder nombra una responsable de gestión de campañas para el Sur de Europa

Mari Luz Gutierrez Domenech ha sido nombrada Head of Campaign Management para el Sur de Europa en EyeWonder, coincidiendo con la reciente expansión de esta compañía en el mercado italiano y el…

Anuncios.com - - 09/06/2010

Kenny leaves Publicis as Lévy extends stay

David Kenny has resigned from his role as managing partner for Publicis’ digital research arm Vivaki for family reasons. His departure, driven by a request to relocate from Boston to Paris, has prompted chief…

Mandmglobal.com - - 02/06/2010

Porsche taps Omnicom for global media biz

Porsche has appointed Omnicom to its $80m global planning and buying account. According to Porsche, Optimedia, Starcom, Mediacom and MPG all pitched for the business. The incumbent on the account....

Mandmglobal.com - - 01/06/2010

Media audit guidelines unveiled

The World Federation of Advertisers (WFA) has released an updated set of guidelines designed to help marketers increase value from media auditing. The WFA guidelines to using and choosing a media…

Mandmglobal.com - - 27/05/2010

Las autoridades de EEUU aprueban la adquisición de AdMob por parte de Google

La Federal Trade Commission, autoridad del mercado de la comunicación en Estados Unidos, ha dado vía libre a la adquisición por parte de Google de la red de publicidad en móviles AdMob, que ha…

Anuncios.com - - 24/05/2010

Ex-Bauer head joins Columbus Travel Media

Columbus Travel Media (CTM), the global travel content provider, has appointed Rob Tomalin, as new business development director. Tomalin was formerly head of the cross media division at Bauer, and…

Mandmglobal.com - - 19/05/2010

Pitch rankings place OMD first

OMD has topped the global rankings for the best performance for competitiveness in pitches during the last three years. RECMA’s Compitches 2009-2007 begin_of_the_skype_highlighting 2009-2007…

Mandmglobal.com - - 18/05/2010

FT launches new audience measure

The Financial Times is partnering with PricewaterhouseCoopers (PwC) to track the number of people globally who, on an average day, read the FT both in print and online. The estimated Average Daily…

Mandmglobal.com - - 12/05/2010

Kinetic launches new Global Futures unit

Kinetic has revealed plans to launch a new global think tank that will focus on the long-term prospects of the media and marketing business. Jeremy O’Brien will head the new Global Futures unit as managing…

Mandmglobal.com - - 07/05/2010

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