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A finales de 2019, este tipo de plataformas de pago estaban presentes en el 4,5% de los hogares con acceso a Internet.

No solo tenemos que tener en cuenta la cantidad de audiencia sino también aspectos cualitativos como la edad o nivel económico que nos permitirá posicionarnos.

Three of the nation’s largest pay-TV companies are taking joint ownership of a platform designed to make it easier for brands to harness data to serve targeted ads to people watching cable TV, a move that comes as cost-pressured ad buyers

Starcom ha alcanzado la máxima puntuación en los criterios de insights, technology strategy, data strategy y strategic roadmap

The price of digital ads is down across the board because of the negative impact the coronavirus pandemic is having on the economy.

"Brands need to have a balance, but we see campaigns today skewed too much toward performance marketing because this gives them immediate payoff," Kantar Managing Partner of Brand and Marketing for ROI Satya Menon said.

The responses from Facebook and Twitter highlight the diverging strategies the companies are taking as social media referees in the high-stakes political environment.