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“We are building a more franchise approach to content,” said head of content and communities. “As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty.”

A la hora de contratar a un influencer es complicado establecer si ese proyecto funcionará y si los resultados serán satisfactorios. Eso es lo que frena a muchas empresas. Ahora, gracias a la neurociencia, existen datos que establecen 

Google Shopping, Android, AdSense…y ahora Google for Jobs. El gigante de Mountain View vuelve a verse las caras con la Unión Europea por prácticas que vulneran la libre competencia.

Ad buyers are losing this arms race, and the bigger your budget, the bigger a target you are. The potential heist, according to Forrester’s projections: $20 billion of budgets this year alone.

LinkedIn ha publicado una lista de recomendaciones para todas aquellas marcas que buscan mejorar su presencia en la plataforma

European regulators have been zeroing in on potentially nefarious anti-privacy practices from tech platforms on numerous fronts. And the latest battlefield is audio.

WPP’s Wavemaker has retained global media agency of record responsibilities for Chevron. The assignment follows a lengthy review process by the longtime WPP client.