Magazines' Digital Circulation More Than Doubles -- But Remains Small

Magazines more than doubled their paid digital circulation in the most recent reporting period, but print remains the overwhelming majority of their business, according to a new analysis by the Audit Bureau - - 29/03/2012

Dos tercios de los europeos adultos ven la publicidad exterior con buenos ojos

La publicidad sigue intentando hacerse un hueco en el mundo digital para mejorar sus números. Pero también se espera de ella que continúe estando presente en los formatos tradicionales. - - 28/03/2012

Notoriedad en febrero: Internet aporta más

Las primeras marcas por notoriedad en el medio internet tuvieron mayoritariamente una cota más alta en ese aspecto en febrero de este año, comparándolo con el mismo mes del 2011. Las excepciones serían Coca-Cola, - - 28/03/2012

GFK afirma que TV3 tiene la publicidad de más impacto entre espectadores catalanes, y con menos zapping…

Los espectadores entrevistados consideran que TV3 es la televisión mejor valorada en tratamiento de la publicidad mientras Telecinco es la que recibe la peor valoración. Un 17% de los espectadores dejarían de consumir productos - - 28/03/2012

Google DoubleClick Experiment Could 'Re-imagine' IAB Display Ad Brand Measurement

Google continues to experiment with the important role brand measurement and emerging technologies play in display advertising. On Wednesday, the company said it will run a DoubleClick for Advertisers - - 28/03/2012

Sex May Sell, But Age/Sex Cells Do Not: CBS, General Mills Call For The End Of Demos

In a major push to shift the ad industry’s focus from the traditional age- and sex-based demographics that have been the foundation of media planning and buying for nearly 50 years, CBS and General Mills Monday - - 27/03/2012

Facebook Timeline Provides 46% Lift in Brand Page Engagement

A researcher reports that brands are getting an average 46% more engagement with Timeline. The researcher, Simply Measured, drew its results from an admittedly small sample: just 15 Facebook brand pages. - - 27/03/2012

Forrester Study Finds Huge Move to Real-Time Bidding for Streaming Pre-Roll Inventory

RTB video projected to hit $387 million in 2012 and account for 15 percent of all online ad spending. The popularity of the format gets more publishers interested, which drives up volume as well as CPMs; it's also more - - 27/03/2012

Blinkx reaches 100 million users milestone

Video search engine Blinkx has reached a new audience milestone, having surpassed 100 million global monthly unique users in January 2012, according to data from Comscore. Blinkx has a library of more - - 27/03/2012

The Sun on Sunday loses around 1m in sales since launch

The Sun on Sunday has lost around one million in sales since its launch five weeks ago, according to unofficial figures from rival newspapers. Early estimates suggest that the Sun on Sunday reported sales of - - 27/03/2012