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Seis formatos publicitarios contra los bloqueadores de anuncios

Adform ha lanzado seis nuevos formatos publicitarios para PC, tableta y móvil, diseñados para hacer de la experiencia publicitaria en internet algo menos intrusivo para el consumidor

marketingnews.es - - 29/10/2015

Huawei calls global media buying review

The move will raise questions for OMD UK and Maxus, which handles media for Huawei across large parts of Europe and China.

campaignlive.co.uk - - 29/10/2015

Stéphane Richard (Orange) y Maurice Lévy (Publicis Groupe) acuerdan crear un fondo de capital riesgo mundial.

Con motivo de la conferencia digital franco-alemana en el Palacio del Eliseo Stéphane Richard, Maurice Lévy y Gerhard Cromme  han firmado un acuerdo de intenciones. 

programapublicidad.com - - 29/10/2015

Pro7 signs new deal with Disney, ups sales outlook

German broadcaster signed a new long-term deal with Disney, underpinning its popular offering that lifted its audience share to 30.1%, the highest it has achieved in a third quarter for 15 years. ProSieben raised its full-year sales forecast, 

reuters.com - - 29/10/2015

Los Polanco y su socio americano dan una patada adelante y refinancian su deuda

Otnas Inversiones, creada en 2010 por Polanco y Berggruen para ejecutar los 'warrants' del grupo Prisa, refinancia su préstamo sindicado de 170 millones con vencimiento en 2017

elconfidencial.com - - 29/10/2015

Trinity Mirror doubles digital ad sales with Local World deal

Trinity Mirror has claimed that its £220 million "transformative" acquisition of Local World will double its digital ad sales business and put it on a par with The Guardian and MailOnline in terms of revenue in the UK.

campaignlive.co.uk - - 29/10/2015

Mediabrands Acquires 'Media Experts,' Gains Canadian Expertise

Interpublic’s Mediabrands unit has agreed to acquire Canadian media planning and buying agency Media Experts. Terms were not disclosed, but the 150-person organization will continue to operate autonomously

mediapost.com - - 28/10/2015

News Corp exec says advertisers may have 're-weighted' their media too far toward Facebook

Rupert and Lachlan Murdoch were both at the News UK headquarters in London's so-called Baby Shard at the same time this week. "You can just tell" when the moguls are there, one staff member told us when we visited. 

businessinsider.com - - 28/10/2015

Antevenio vuelve a los beneficios en el primer semestre de 2015

Antevenio, vuelve a la senda de los beneficios. Lo hace de la mano de la diversificación geográfica, impulsada sobre todo por la fortaleza de sus filiales en Francia y México, y de la mejora en el comportamiento de España. 

marketingdirecto.com - - 28/10/2015

Trinity Mirror confirms £220m Local World acquisition

Trinity, the owner of the Daily Mirror, hailed the deal as it will give advertisers "greater reach and a more efficient footprint of regions from which to advertise to their target audiences".

campaignlive.co.uk - - 28/10/2015

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