Negocio

España: la inversión publicitaria crecerá un 3,9% en Galicia

Las principales empresas gallegas invertirán un 3,9% más en publicidad y marketing durante este año 2015, según se desgrana del informe Avante 2015 del marketing en Galicia.

elpublicista.es - - 11/06/2015

General Mills launches global media review

The food company, is reviewing its global media planning and buying business outside the US. The account is currently handled by UM London. The agency retained the business in 2011. 

campaignlive.co.uk - - 11/06/2015

Google lost out on $6.6 billion in revenue to ad blockers last year, according to research from PageFair.

The rise of ad blocking is becoming a serious problem for digital media companies. And for Google, it's turning into a multi-billion dollar issue.

businessinsider.com - - 11/06/2015

Havas Says Its Contract Template Has Nothing to Do With Rebates; Some Vendors Aren't So Sure

As the debate continues about whether U.S. media agencies collect incentives to buy inventory and services from some companies over others, one template for a contract shows how each side of the table views the situation very differently.

adage.com - - 11/06/2015

Fracasado el acto de conciliación previo entre El País y Mediapro

Roures exige una retractación pública y una indemnización de 250.000 euros por los daños y perjuicios tras las informaciones sobre sus supuestas cuentas en el extranjero

vertele.com - - 11/06/2015

OTS Media gana el concurso de 900.000 € para campaña internacional del Principado de Asturias

Se trata del concurso para la prestación de servicios de publicidad, planificación estratégica de medios, compras de espacios publicitarios y evaluación de resultados 

programapublicidad.com - - 10/06/2015

Disagreement Persists Over Viewability Definition

Advertisers want more pixels in-view for desktop display ads, more seconds for video. April 2015 research by SQAD suggests that many industry professionals aren’t even aware of the current viewability standards

emarketer.com - - 10/06/2015

Kantar Media medirá audiencias en los Países Bajos reemplazando al servicio de GFK

VINEX, el grupo holandés de editores on line y Stichting KijkOnderzoek (SKO), el Organismo representante del sector, ha ampliado su contrato con Kantar Media para la medición de todos los comportamientos de consumo on line 

programapublicidad.com - - 10/06/2015

MediaCom named world's leading media agency

Group M's MediaCom is the world's leading media agency, according to Recma, the agency evaluator, pushing Carat to second place.

campaignlive.co.uk - - 10/06/2015

With $25 Billion Up for Grabs, Media Agencies Need to Change

Agencies Can No Longer Ignore Client Needs. Clients are facing the most profound, rapid changes they've ever known, but face a sea of agencies ignoring their needs and holding onto the past.

adage.com - - 10/06/2015

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