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U.S. FCC plans roadshow to convince TV stations to sell airwaves

Television stations around the country will be hearing from the U.S. Federal Communications Commission in coming months as the regulator on Wednesday launches a push to sway reluctant broadcasters to sell their airwaves 

reuters.com - - 01/10/2014

La compra programática podría dar el salto a la TV en menos de dos años

Mark Torrance, CTO de Rocket Fuel: “Espero que la compra programática llegue a la TV en menos de dos años” pronostica.

marketingdirecto.com - - 01/10/2014

Native in-video advertising takes off

Post-production product placement in music videos has opened up a new revenue stream for record companies and artists while offering multiple targeting options for brands.

warc.com - - 01/10/2014

Programmatic Will Be Key to Europe's Digital Ad Market

In Europe, online ad spending is on course to surpass outlays on any other media platform by 2018. And automated—or “programmatic”—ad buying will be a primary driver of this growth, according to the IAB

emarketer.com - - 01/10/2014

Inesperado balón de oxígeno para las televisiones: la publicidad se ha disparado en septiembre

Mediaset ha elevado sus ingresos un 25% en relación al año anterior y Atresmedia ha obtenido un 15% más

elconfidencialdigital.com - - 01/10/2014

Netflix in deal with BT-backed YouView

Netflix is to sign a deal with UK telecoms groups, including BT and TalkTalk, to make its television shows and films available on their set-top boxes.

ft.com - - 30/09/2014

Media, M&A Deals Explode, Deal Volume Hits Nearly $51B

Media and marketing deal-making nearly tripled its dollar volume in the third quarter of this same period a year ago. Digital media/commerce was the most active in deals and volume

mediapost.com - - 30/09/2014

eMarketer and Starcom MediaVest Group Release Fourth Annual Report on the State of Global Media Usage and Spending

The report is eMarketer’s largest, most comprehensive snapshot of the current state of media consumption and expenditure worldwide, covering six major regions and 48 countries, 20% more markets than the 2013 

emarketer.com - - 30/09/2014

News Corp to buy property website owner Move for $950m

Rupert Murdoch’s News Corp is to buy US company Move, the owner of property websites such as realtor.com, for about $1bn to expand its digital marketing business.

theguardian.com - - 30/09/2014

Palo para los diarios catalanes: Artur Mas suspende la campaña informativa de los nueve millones

El Gobierno de Artur Mas ha acordado hoy retirar la campaña informativa sobre la consulta del 9 de noviembre después de que el Tribunal Constitucional suspendiera ayer el decreto de convocatoria y la ley catalana de Consultas

prnoticias.com - - 30/09/2014

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