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Taiwan's Wei family to buy cable TV operator CNS for $2.4 bln -source

Taiwan's Wei family has agreed to buy China Network Systems (CNS), the nation's biggest cable TV operator, for about $2.4 billion including debt from private equity firm MBK Partners

reuters.com - - 25/08/2014

¿Pagaría 174 euros al año por librarse de la publicidad mientras navega?

Para algunos el internet ideal sería aquel donde la publicidad estuviera desterrada. Sin embargo, ¿qué precio estarían dispuestos a pagar por ello? Un estudio reciente realizado por la plataforma de publicidad en vídeo

marketingdirecto.com - - 25/08/2014

Amazon reta a Google con un programa de publicidad online

La idea de Amazon es sustituir en su web los anuncios que ahora gestiona Google por una plataforma publicitaria propia, un desafío para un negocio de 50.000 millones de dólares 

bolsamania.com - - 23/08/2014

Global TV Ad Spend Rises, Despite National Differences

TV advertising worldwide is expected to grow 4% this year, up from 2.2% in 2013. By 2020, it will climb to $236 billion -- 38% higher than in 2013, according to a new report by Digital TV Research.

mediapost.com - - 23/08/2014

Entertainment, Media and Communications Deals Hit $74 Billion in Q2

PwC released its Q2 deal insight report, which found the increase was fueled by "megadeals," that are worth more than $1 billion. There were four in Q1and five were announced last quarter.

adweek.com - - 22/08/2014

Omnicom dispute to drive down Channel 5 prices in H2

Omnicom's trading dispute with Channel 5 is expected to drive down the broadcaster's prices by an estimated six per cent year on year, according to an internal Channel 5 document seen by Campaign.

campaignlive.co.uk - - 22/08/2014

Asociación Española Anunciantes pide al Gobierno análisis del modelo publicitario francés para RTVE

Lidia Sanz explica que la ley de financiación que permite la ausencia de publicidad en cadenas estatales se basa en un modelo francés ya obsoleto o parcialmente modificado 

prnoticias.com - - 22/08/2014

Anheuser-Busch InBev Down to Finalists in Media Search

Anheuser-Busch InBev is down to three finalists in its domestic media agency search. OMD, MediaCom and Spark remain contenders, sources said.

adweek.com - - 21/08/2014

Marketer Confidence Continues To Slide, Europe Now More Bullish Than America

In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers to increase their budgets declined to one of its lowest recent points in August.

mediapost.com - - 21/08/2014

GoDaddy compra Mad Mimi, servicio de email marketing

El gigante de los dominios, GoDaddy, quiere estar más presente en el mundo del email marketing, y compra a uno de los bien conocidos en el sector, Mad Mimi(madmimi.com), competencia de MailChimp.

wwwhatsnew.com - - 21/08/2014

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