Negocio

Google's Efforts to Reverse Ad-Price Declines Aren't Working

The search giant's old friends -direct-response advertisers- have been around long enough to know how much they want to spend with Google and how to counter the company's efforts to get them to spend more, especially for mobile ads.

adage.com - - 31/01/2014

Click Fraud Costs Marketers $11B, IAB Issues Key Report

Led by its Traffic of Good Intent Task Force, the IAB issued the final version of its click fraud best practices. The document analyzes robotic traffic, or “bots,” and other forms of online traffic fraud that can damage marketers’ campaigns

mediapost.com - - 31/01/2014

El nuevo Plan y Presupuesto de Comunicación Institucional del Gobierno para el presente ejercicio podría aprobarse este viernes

El nuevo Plan de Publicidad y Comunicación Institucional para 2014, se aprobará seguramente este viernes de fin de enero, una vez lo apruebe el Consejo de Ministros, según confirman a El Programa de la Publicidad.

programapublicidad.com - - 31/01/2014

Paid Search Clicks Climb at the End of 2013, as Do CPCs

Advertisers must be seeing a good return on investment from paid search advertising, because Q4 2013 ended up as the biggest quarter for paid search ever worldwide, according to a January 2014 study of ad spending 

emarketer.com - - 30/01/2014

Viacom Registers Modest Growth, Media Networks Up 6%

Media networks had a 6% gain in revenue to $2.54 billion, due to higher affiliate and advertising fees. The division also posted a 8% hike in operating income to $1.1 billion.

mediapost.com - - 30/01/2014

Nova llega a un acuerdo estratégico con Telemundo tras perder su contrato con Televisa

Con esta nueva alianza, la cadena de Atresmedia TV dispondrá en las próximas temporadas de los estrenos de las mejores teleseries del mercado internacional y el amplísimo catálogo de producciones de uno de los gigantes 

formulatv.com - - 30/01/2014

Think: Mobile First

Mobile marketing is rapidly growing up, as data technology helps us take it seriously. While we once somewhat playfully awaited "the year of mobile," we now set our sights higher in light of some serious advancements in the mobile space. 

clickz.com - - 30/01/2014

Sky's pre-tax profits fall 18% as marketing costs rise

BSkyB's pre-tax profits declined by 18 per cent year on year to £527 million in the last six months of 2013, as marketing costs increased by 13 per cent amid its pay TV battle with BT.

mediaweek.co.uk - - 30/01/2014

Las 3 claves del negocio de publicidad en Facebook

En el Q4 de 2013, los ingresos totales de Facebook fueron de 2.590 millones de dólares, con un aumento del 63% en comparación con los 1.590 millones de dólares en el Q4 del 2012.

puromarketing.com - - 30/01/2014

Vasile (Mediaset) alaba a Antena 3: "La gente se fía de ellos"

El consejero delegado de Mediaset vendió este miércoles las bondades de la nueva apuesta del canal en un encuentro con blogueros de televisión en el que no faltaron referencias a la competencia

vozpopuli.com - - 30/01/2014

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