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When News Corporation, Time Inc. and Tribune Publishing were spun out of their respective corporate parents in recent years, it was said to be as much for the sake of the media companies themselves as for the bottom lines

Media buyers have welcomed The Sun's decision to drop its online paywall but warned that it will become more dependent on digital platforms.

The rise of ad blockers is a “wake-up call” to the lack of creativity being shown by the media industry in the digital sphere, marketers have been told.