Revistas

Este año hay más avisos perfumados en las revistas norteamericanas

Hubo un 10% más de avisos con bandas de prueba, pero los ingresos publicitarios decayeron un 13% respecto de 2013. Las revistas estadounidenses han venido más perfumadas que nunca este año.

adlatina.com - - 14/08/2014

Hello! overtakes OK! for the first time in 15 years

Hello!'s circulation has overtaken OK! magazine for the first time in 15 years, according to the latest report from the Audit Bureau of Circulations.

mediaweek.co.uk - - 14/08/2014

Australian measurement data questioned

Even as the circulation figures of Australian newspapers and magazines continue to fall, average readership figures are on the rise as people increasingly share their copies, publishers have claimed.

warc.com - - 13/08/2014

Media, Entertainment Execs Trading Cost-Cutting For Growth

Media and entertainment executives say they’re poised for growth for the first time since 2008, with digital as the focus of their renewed expansion plans. That’s according to a new Ernst & Young studybased on interviews with 50 CFOs across

mediapost.com - - 11/08/2014

Llega a México la televisión de la revista ¡Hola! a través de cable

La televisión de la revista ¡Hola! llega a México con una programación exclusiva para un total de 1,2 millones de abonados a plataformas de cable. Según explicó a Efe el director general de ¡Hola! TV, Ignacio Sanz de Acedo

radiointereconomia.com - - 09/08/2014

UK Publishers Launch Cross-Platform Digital Advertising Study

The study will focus on 21 major publishers—among them The Telegraph and Guardian Media Groups, Dennis Publishing, IPC Media, Haymarket and Incisive Media—and 100+ 

adweek.com - - 08/08/2014

News Corp full-year profits halved as Australian newspaper revenue drops

News Corporation’s full-year profit has been more than halved as revenue from its Australian newspapers continues to slide, the company’s full-year results reveal. The company made a net profit of US$237m 

theguardian.com - - 08/08/2014

How Four Magazines Increased Their Newsstand Sales

Industry-wide, single-copy sales slipped 11.9% from January through June compared with a year earlier, according to a report from the Alliance for Audited Media. That's worse than the 11.1% decline

adage.com - - 08/08/2014

Time Inc., Now on Its Own, Has Loss in Q2

Time Warner, Time Inc. released its report for the second quarter – its first quarter as a standalone company since 1990 – showing a net loss of $32 million. These earnings are down by half from last year’s net income of $75 million.

adweek.com - - 07/08/2014

El grupo editorial Axel Springer cierra el segundo trimestre con cifras positivas gracias al “empujón digital”

Uno de los mayores grupos editoriales de Europa, Axel Springer, que desde su oficina central situada en Berlín controla el 25% del mercado de los periódicos, ha hecho públicos sus resultados económicos referentes al segundo trimestre

marketingdirecto.com - - 05/08/2014

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