Todas las noticias

eMarketer has raised its forecast for net US revenues at Yahoo! for the first time in more than a year, as signals suggest advertisers will increase spending with the company for the second year in a row—though only just.

According to industry executives, the final round of the pitch came down to a shootout between two shops: Carat, now owned by Dentsu after a merger with Aegis, and WPP's Mediacom.

En febrero los tres diarios económicos se han dejado unos seis mil ejemplares de difusión, un retroceso del 6,8% en relación a las cifras de febrero de 2012, por debajo de las grandes cabeceras generalistas

Zurich is planning to consolidate its creative, media and digital accounts into one holding group through an integrated pitch. A pitch meeting last week kicked off the procurement-led process.

The UK ad market is expected to increase by 1.9 per cent year on year in 2013, as originally forecast, but Interpublic’s Magna Global has downwardly revised its predictions for Italy, Spain and France.

Este mes ha nacido "Atalayar entre dos orillas", una nueva revista mensual de venta en nuestro país, Marruecos y Argelia ya que tiene como objetivo contar la actualidad de España y el Magreb, y acercar ambos mundos