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WPP's Kantar acquires US insights specialist AdGooroo

AdGooroo was founded in 2004 and is based in Chicago. It employs 30 people and has unaudited assets of $1.3m. The company, which will become part of Kantar Media,

campaignlive.co.uk - - 21/12/2012

Mobile, location, data

Gartner predicts that in 2013 the mobile phone will overtake personal computers when it comes to accessing the web. In 2013, we will see more mobile apps with location-aware services. Data was the star in 2012 and will continue

niemanlab.org - - 21/12/2012

'La Marea' llega este viernes a los quioscos

Hoy viernes llega a los quioscos ‘La Marea’, un nuevo medio en papel lanzado por la cooperativa MásPúblico, formada por por extrabajadores del diario 'Público', que se podrá comprar en 3.500 puntos de venta

lainformacion.com - - 21/12/2012

WPP set to switch off Channel 4 over rates row

WPP's media-buying arm, Group M, is all but certain to withdraw its advertising from January after talks with Channel 4 collapsed. Insiders said a last-minute truce is unlikely. Such a dispute is unusual.

independent.co.uk - - 21/12/2012

Publicis Groupe acquires Rokkan Media in the US

In a group statement, the deal with the 70 strong agency which has built a strong reputation in the digital space, is said to highlight the group’s commitment to both growth within the US market and the rapidly growing

campaignlive.co.uk - - 21/12/2012

Eurosport podría salir de la plataforma de Digital Plus

Fuentes del sector han confirmado a Ecoteuve que hasta el momento no hay acuerdo para la renovación y las conversaciones parecen estancadas. Desde el pasado mes de septiembre Eurosport y Eurosport 2

eleconomista.es - - 21/12/2012

Instagram Walks Back Ad Language, but Leaves the Door Open

Instagram has taken another step to mollify users who balked at the photo-sharer’s recent terms of service changes. But it has left itself plenty of room to maneuver. Co-founder Kevin Systrom says the company

allthingsd.com - - 21/12/2012

'20Minutos' lanza ediciones locales en Estados Unidos y México

20Minutos ha anunciado la puesta en marcha de ediciones en Estados Unidos y México con el objetivo de convertirse en la marca informativa de referencia en el mundo hispanohablante.

eleconomista.es - - 20/12/2012

Global Media 'Trading' Sentiment Soars In December, Especially Among Americans

The percentage of advertisers who say their demand for media is improving has hit its highest mark since May, according to the year-end edition of a monthly tracking study published by WARC, the London-based

mediapost.com - - 20/12/2012

Facebook mobile ad revenues to reach $1.2bn by 2014

Facebook’s mobile ad revenues are expected to reach $339m this year, rise to $851m in 2013 and soar to $1.2bn by 2014, according to a new Emarketer forecast. It also predicts that Facebook will account for 18%

mandmglobal.com - - 20/12/2012

Aegis Unveils Amplifi: New Unit Will Oversee All 'Display' Media, Not Just Online

In a bid to help clients better manage their ad buying across all screens Aegis Group has formed a new global unit called Amplifi. It will be headed by company veteran John Murray. London-based Aegis also said

mediapost.com - - 20/12/2012

You Can Now Buy Ads On Facebook Using Google's Search Data (FB)

Facebook just allowed search retargeting firm Chango into its ad exchange, which means that advertisers can now use Chango's trove of search data -- including info it's collected from Google users -- to target

businessinsider.com - - 20/12/2012

Study finds short-form video ads are effective

A new study commissioned by AOL claims that short-form video advertising is more effective than long-form advertising. The findings contradict the traditional logic that the standard 30-second TV commercial is the

mediame.com - - 20/12/2012

Forta refuerza su estructura comercial con incorporaciones

Ignacio Moreno ha trabajado en Publiespaña, publiSeis o Liberbank; mientras que Esther Alonso ha desarrollado su carrera l en Prisa Brand Solutions o Sogecable Media.

elpublicista.es - - 20/12/2012

Adconion representa en exclusiva la publicidad en web y aplicaciones móviles de Autoscout24

AutoScout24.es ofrece de la mano de Adconion, todos los formatos publicitarios estándar y también un amplio abanico de acciones especiales y de branding. Adconion Media Group ha llegado a un acuerdo con Autoscout24

elpublicista.es - - 20/12/2012

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