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Whatsapp bate su récord de mensajes con 10.000 millones al día

La mensajería móvil se reafirma en su intención de no poner publicidad. Whatsapp, la popular red de mensajes cortos, localización y fotos con el móvil, ha alcanzado su récord de envíos. 

elperiodico.com - - 24/08/2012

‘Tengo ganas de ti’ acumula más de 12 millones de euros en taquilla

Los números le han dado la razón a aquellos que confiaron en llevar al cine esta historia de amor de juventud de Federico Moccia, y por supuesto a los que escogieron a Mario Casas como gran icono 

tublogdecine.es - - 24/08/2012

El Gobierno francés descarta la vuelta de publicidad a la televisión pública

La ministra francesa de Cultura, Aurélie Filippetti, descartó hoy que el Gobierno vaya a restablecer la publicidad en las emisiones nocturnas de la televisión pública, si Bruselas sanciona los impuestos 

elcorreo.com - - 24/08/2012

Facebook Reorients Itself for a Small-Screen World

At Facebook’s headquarters here, mobile devices are everywhere. The first thing visitors do is sign in on iPads at the front desk. Employees at the campus coffee shop use iPads as cash registers. 

nytimes.com - - 24/08/2012

Elisabeth Murdoch pushes media morality

Elisabeth Murdoch has urged the media industry to embrace morality and reject a pursuit of profits at all costs in an address to television executives in the UK. Delivering the MacTaggart lecture at the Edinburgh 

mandmglobal.com - - 24/08/2012

Luxury Brand Advertising 2012 Outlook Study Finds that Context Matters, Predicts Growth Areas

Martini Media, a digital media and content platform, partnered with with veteran research expert Michele Madansky and Digiday on its just-released Luxury Brand Advertising 2012 Outlook study

minonline.com - - 24/08/2012

NAA Blasts USPS-Valassis Deal

The Newspaper Association of America unloaded with both barrels on the U.S. Postal Regulatory Commission’s decision to strike a deal with Valassis Direct Mail, giving the latter cheaper postal delivery 

mediapost.com - - 24/08/2012

TV Rules, But Print Still Beating Digital In Ad Impact

Consumers continue to regard both newspaper and print advertising as significantly more effective and impactful on them than any digital format, according to a new Deloitte/GfK study of British media 

minonline.com - - 24/08/2012

Marketers Turn to Search Retargeting for Branding, Direct Response Goals

When it comes to targeting consumers online, retargeting continues to prove a valued tactic for marketers. In fact, ValueClick Media found more than half (55%) of US marketers said retargeting was one of the

emarketer.com - - 23/08/2012

Initiative retains pan-European Hertz account

The account, which is estimated to be in the region of £10m, has been held by Initiative since 2009, when it won the business in a pitch against Manning Gottlieb and OMD International.

medaiweek.co.uk - - 23/08/2012

RB taps Syncapse for global social media

FMCG giant Reckitt Benckiser (RB) has tapped social media management platform Syncapse to manage its social media presence globally. Syncapse will be tasked with handling RB's social media

mandmglobal.com - - 23/08/2012

Maxus' Lindsay Pattison named global chief strategy officer

Pattison, who starts her new role immediately, has been the c hief executive of Maxus in the UK since 2009 and will retain these duties while taking on global responsibilities. The move follows last week's 

campaignlive.co.uk - - 23/08/2012

Magazine Publisher Bonnier Creates Accelerator Program for Media Startups

Bonnier Corp., the publisher of magazines including Field & Stream and Popular Science, is beginning an effort to identify promising early-stage startups in the media space and accelerate their development.

adage.com - - 23/08/2012

YouTube Launches Skippable Ads for Mobile

YouTube will soon give viewers the option to skip video ads they don’t like on mobile, just like they can on desktop. The Google unit on Wednesday announced TrueView, a format it introduced in late 2010, 

mashable.com - - 22/08/2012

Forbes Names Most Powerful Women in Media

Fifteen of the women on the list come from tech. They include Marissa Mayer, Google exec turned Yahoo CEO (No. 8), and former eBay CEO Meg Whitman (6), who returned to the business world last 

adweek.com - - 22/08/2012

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