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Rupert Murdoch's launch of a Sunday edition of The Sun has lifted national newspaper sales by more than 1.5 million copies, according to unofficial figures from publishers. The second

Unilever has kicked off a trial using mobile technologies such as NFC and QR codes to distribute promotional content via outdoor executions such as billboard posters. The FMCG giant will

In what likely is the first initiative of its kind by a major ad agency and its clients, Omnicom’s OMD unit brought some of its biggest brands together with some of the app communities' most

According to a new study set for release today by Pew Research Center’s Project for Excellence in Journalism, newspapers aren’t having much luck in finding a new revenue model for the digital age.

Publiespaña ha planteado la posibilidad de subir el precio de los anuncios publicitarios del Grupo Telecinco para compensar las caídas de ingresos. La cadena intenta recuperar el lugar premium

La Asociación de Periodistas de Ávila ha lamentado en una nota el reciente cierre de "Ávila Digital", que se suma a otros que, desgraciadamente, se vienen sucediendo en los últimos tiempos, (Público, ADN...)

El operador de telecomunicaciones Ono ha confiado a Grey su actividad below the line y a Optimedia, su cuenta de medios. La decisión se ha adoptado tras sendos concursos de agencia celebrados en las últimas semanas.