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La red de portales Ociomedia asume su propia comercialización

Además, incluye a su red la web humorística El Mundo Today e iCompetición, portal especializado en resultados y previsiones de campeonatos deportivos en España. OcioMedia, red de portales de ocio en Internet,

mediosymarketing.es - - 08/03/2012

Canal+ Yomvi extiende su red de televisión por internet

La televisión por internet sigue su avance en España. Así, la plataforma Canal+ Yomvi, que permite al cliente ver los contenidos de Canal+ cuando quiera y en el dispositivo que prefiera, ha alcanzado ya los 300.000 hogares

cincodias.com - - 08/03/2012

See the Most Effective Magazine Ads of 2011

GfK MRI Starch Identifies the Year's 10 Most Engaging Ads. Last year's most engaging magazine ads were not necessarily the ones with the most expensive creative or the highest media spend.

adage.com - - 08/03/2012

Facebook hit by technical glitch across Europe

Social networking giant Facebook has been hit by a number of “technical difficulties”, as users across Europe were left without access to the site for two hours yesterday. The problem

mandmglobal.com - - 08/03/2012

Former Posterscope Execs Arraigned On Fraud Charges

Former Posterscope executives Todd Hansen and James Buckley were arraigned this week at the U.S. District Court in Manhattan on charges that they defrauded the company, an Aegis

mediapost.com - - 08/03/2012

Attribution: Top of the marketers’ agenda for 2012

The aim of the game for marketers in 2012 is ‘customer engagement’ and, although this may be somewhat overused terminology, the principles behind it are yet to be put into practice.

fourthsource.com - - 08/03/2012

Media Billionaires on the Move: Diller Rises, Dolan Falls

It’s been a great year to be a media billionaire, as long as your name is William Randolph Hearst III,Barry Diller, Patrick McGovern or Sumner Redstone. If it’s Ted Turner, Mark Cuban or Charles

forbes.com - - 08/03/2012

El Congreso pide que se mantengan las subvenciones a las revistas culturales

La Comisión de Cultura del Congreso ha aprobado una proposición no de ley en la que se insta al Gobierno a mantener las subvenciones para las revistas culturales escritas en lengua castellana

elmundo.es - - 08/03/2012

Kantar extends global reach of TGI network

Kantar Media is extending the reach of its Global TGI network of single source studies by incorporating work from TNS Media Belgium.The Belgium-based insight company’s Brand Media Monitor

mandmglobal.com - - 07/03/2012

Europeans most responsive to mobile ads

An average 30% of smartphone owners in Europe made a purchase on their PC after viewing an ad on their mobile, compared to just 20% in the US, according to research from Nielsen.

mandmglobal.com - - 07/03/2012

Telefónica Digital unveils UK start-up hub

O2-parent Telefónica has raised the curtain on the latest implementation of its youth and talent outreach programme Think Big with the unveiling of its Wayra academy in the UK. Wayra aims to

nma.co.uk - - 07/03/2012

Group Commerce Adds CBS to Its Offer Roster

Group Commerce, the year-old start-up that operates “white label” e-commerce services for big media companies, has another notch in its belt. The New York-based company is now

allthingsd.com - - 07/03/2012

Cross-Channel Mobile Ad Tracking Becomes Next Challenge

Cross-channel attribution that allows ad tracking from desktop computers to mobile devices is an ongoing challenge for online marketers and ad industry execs. Companies have figured out

mediapost.com - - 07/03/2012

Atres Advertising presenta su nueva página web

La comercializadora multimedia Atres Advertising cuenta con nuevo sitio web. En la nueva web se enriquecen los contenidos y se mejora el uso y la navegabilidad a través de una estructura más clara y sencilla

prnoticias.com - - 07/03/2012

La Fórmula 1 arranca en Antena 3 con Lobato "ansioso" y Gené "como un Ferrari"

La Fórmula 1 calienta motores para su arranque en Antena 3. La cadena de Planeta ha presentado este miércoles su cobertura con su equipo de especialistas liderado por Antonio Lobato. Carlos Fernández, director de Contenidos,

vertele.com - - 07/03/2012

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