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Twitter y LinkedIn crecen sólidamente gracias a la publicidad

Según las últimas estimaciones analizadas por eMarketer, los ingresos por publicidad de Twitter pasarán de ser de tres dígitos, como en 2011, al 83% este año,
puromarketing.com - - 31/01/2012

Clear Channel ‘invita’ a los madrileños a la nieve a través de diferentes soportes de exterior

El objetivo de la campaña, cuyo concepto creativo ha desarrollado la agencia Posterscope, es fomentar el turismo de Andorra como destino para disfrutar de los deportes
mediosymarketing.es - - 31/01/2012

Google y Apple, acusadas de pactar para no 'robarse' empleados

El tema viene de lejos, pero ahora una juez de California ha solicitado formalmente que Google, Apple y otras cinco compañías presenten sus alegaciones ante la acusación
elpais.com - - 31/01/2012

Una empresa española lanza un paquete para gestionar las páginas de empresa en Facebook

Las estrategias en redes sociales no son solo abrir una página en Facebook para estar presentes sino que es necesario alimentar el perfil con actividades y contenidos afines
marketingnews.es - - 31/01/2012

Twitter To Triple Ad Rev By 2014?

By 2014, Twitter is poised to triple ad revenue from $139.5 million in 2011 to $540 million, reports Bloomberg, citing a new forecast from eMarketer. Key to such growth, increasing
mediapost.com - - 31/01/2012

Big Media Are Poised To Grow If The Economy Holds

The long-time analyst of broadcasting and pay TV companies initiated coverage of diversified media today observing that CBS, News Corp, and Time Warner are likely to outperform the
deadline.com - - 31/01/2012

Microsoft launches ‘The Microsoft Advertising Story Awards’

Microsoft has launched a global creative storytelling contest, "The Microsoft Advertising Story Awards (MSAs)", inviting marketers to submit a campaign using only Microsoft-
mandmglobal.com - - 31/01/2012

Yahoo aims for stability with high-level reshuffle

Yahoo has carried out a major restructure of its European marketing department and parted with its two most senior marketers in the region. James Tipple, vice-president for
marketingmagazine.co.uk - - 31/01/2012

Why investors bought 71 US newspapers last year

A New York Times article concedes that answering that question is difficult. Both advertising and circulation revenues "have come under tremendous pressure in the last few years"
guardian.co.uk - - 31/01/2012

Sky launches contract-free internet TV package

BSkyB is to launch an internet TV service that will open up its content to those that do not subscribe to its pay-TV offering, taking on the likes of LoveFilm, Netflix and soon-to-
nma.co.uk - - 31/01/2012

Facebook saldría a la Bolsa con un valor de u$s 100.000 millones

La popular red social Facebook podría iniciar sus trámites para salir a Bolsa el próximo miércoles con una oferta pública de venta de acciones que valoraría la empresa entre
totalmedios.com - - 30/01/2012

Pay-for-Performance Starts to Gain Steam

Sophisticated Measurement Tools Help Model Become Reality at Media Shops Such as Interpublic's UM. Last year, Interpublic Group of Cos.' media agency, UM, hired consulting
adage.com - - 30/01/2012

Google, Facebook, Twitter Execs Grilled By UK MPs On Privacy

Google executives got a rough ride from a House Of Commons committee on Monday, when they declined to systemically filter law-breaking web pages from search results. Associate
paidcontent.org - - 30/01/2012

Columbia J-School and Stanford Eng Nab $30M Joint Gift for Media Innovation

In an unusual gift, Helen Gurley Brown has given Columbia University's Graduate School of Journalism and Stanford University's School of Engineering $30 million to create a bi-
allthingsd.com - - 30/01/2012

Eurosport renews US and French tennis grand slam deals

Eurosport is extending its long-term partnerships with the Fédération Française de Tennis (FFT) and the United States Tennis Association, having secured new deals for the French

mandmglobal.com - - 30/01/2012

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