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Shell kicks off $231m global media review

Energy giant Shell has put its estimated $231m global media account, currently held by WPP’s Mediacom, out for pitch. Shell has approached a number of agencies to submit a

mandmglobal.com - - 12/01/2012

Channel 5 and MPG embroiled in trading dispute

Channel 5 is locked in a trading dispute with the Havas Media agency MPG Media Contacts. The standoff means that advertising from MPG clients, which include Nationwide, Hyundai/Kia
brandrepublic.com - - 12/01/2012

Challenges Ahead Before 2012 Is The Year Of Connected TV

Is 2012 the year of the Smart TV? Manufacturers would have us believe that. It will certainly be when all of them start branding their connected TVs “Smart TVs” from
paidcontent.org - - 12/01/2012

Michelle Obama Joins Twitter

First Lady Michelle Obama officially joined Twitter on Thursday under the handle @MichelleObama. Obama and her staff will be using the account – which has already raked in

mashable.com - - 12/01/2012

Mobile Video Provides Biggest Growth for Ad Support

Mobile games see most overall revenue from ads. Ad-supported mobile content revenues will exceed $1 billion by 2015, eMarketer estimates, with the fastest growth coming from

emarketer.com - - 12/01/2012

Global advertising forecasts

BRICs and sports will help global advertising revenues to grow in 2012, according to an updated report by MAGNAGLOBAL, a division of IPG Mediabrands. The study furnished this
businessmirror.com.ph - - 12/01/2012

Godó se desprende de su tercera televisión y se queda sólo con 8TV

Tercer repliegue. El Grupo Godó ha llegado a un acuerdo con Canal Català para ceder la gestión de 105TV a la cadena de televisiones locales, según confirmaron fuentes del grupo
economiadigital.es - - 11/01/2012

GM's Ewanick: Agency Selection Still a Few Weeks Off

CMO Says Winner 'Can Change Tomorrow'. In August, the company announced it was putting into play its $3 billion-plus media account, with the idea of measuring the

adage.com - - 11/01/2012

Microsoft introduces Metro in its farewell CES speech

Microsoft chief executive Steve Ballmer has revealed that the internet giant is bringing its new Metro user interface to all its platforms, at his farewell speech at the Consumer
mandmglobal.com - - 11/01/2012

Twitter hackles raised by Google search plans

Twitter has criticised Google's move to make its search more personalised, claiming it will make Twitter accounts and tweets harder to find. Google’s changes, dubbed
mediaweek.co.uk - - 11/01/2012

Study: Search-Ad Clicks On Mobile Devices Are Growing Faster Than On PCs

In the world of search advertising, mobile phones and tablets continue to outpace performance of search ads on PCs, although they still represent only a fraction of impressions and
paidcontent.org - - 11/01/2012

Cinco Días migra toda su redacción hacia su edición digital

El diario económico de Prisa ha decidido apostar todas sus fichas a su edición en Internet. Desde ahora se trabajará como una única redacción que se encargará tanto de la edicion
prnoticias.com - - 11/01/2012

OJD diciembre: Caídas generalizadas en los diarios digitales

Los diarios tradicionales en Internet han experimentado una bajada general, según indican los datos de la OJD Interactiva correspondiente al mes de diciembre. El diario El Mundo
prnoticias.com - - 11/01/2012

Samsung AdHub: la alternativa para los anuncios que no impactan correctamente

La industria publicitaria digital está creciendo a grandes pasos con nuevos y sorprendentes formator publicitarios que se están introduciendo en el mercado. Los proveedores
marketingdirecto.com - - 11/01/2012

El PP descarta que vuelva la publicidad a TVE

El portavoz del PP en la Comisión Mixta (Congreso-Senado) de control a RTVE, Ramón Moreno, ha descartado tanto volver a la publicidad en la televisión pública como suprimir canales
larazon.es - - 11/01/2012

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