Agencias

Why media agencies will evolve away from online ad buying and towards consulting

Currently, around 43% of media agencies view their primary duty as buying media on Google and Facebook, something they do not see themselves doing in five years, a recent study found.

campaignlive.co.uk - - 27/03/2018

Minshare lanza un nuevo y ultrarrápido servicio que alumbra campañas en apenas 24 horas

Mindshare, propiedad de GroupM, ha lanzado a nivel global un nuevo servicio, Mindshare 24, que genera campañas en un plazo de apenas 24 horas.

marketingdirecto.com - - 27/03/2018

Grupo Ontwice se reinventa y triplica resultado en 2017

Por tercer año consecutivo, Grupo Ontwice llega al crecimiento del 61%. Está preparado para acelerar su crecimiento en Europa y Latinoamérica

marketingdirecto.com - - 27/03/2018

GroupM’s preparing for GDPR by requiring publishers sign a data-protection contract

GroupM wants publishers to sign a new data protection contract that could force them to share control of their audience data with the agency group, letting the agency continue targeting ads after the General Data Protection Regulation kicks in 

digiday.com - - 26/03/2018

Zenith Boosts Global Ad Forecast, Cites Global Economic Expansion

Publicis Media’s Zenith unit has indeed upgraded its advertising outlook for 2018, albeit a modest one-tenth of a percentage point. Zenith now projects that global ad spending will expand 4.6% 

mediapost.com - - 26/03/2018

Dentsu Aegis Net Dominates 2017 New Media Biz

COMvergence’s New Business Barometer is based on results of more than 1,100 media pitches completed between January and December, 2017. The study evaluates activity spanning nearly 30 markets,

mediapost.com - - 26/03/2018

Zenith: no evidence that advertisers are shifting budgets away from digital

Globally, advertisers continue to increase the share of their budgets allocated to paid digital channels. According Zenith’s Advertising Expenditure Forecasts, published today, online advertising grew by 13.7% in 2017 to $204bn (£144.16bn).

campaignlive.co.uk - - 26/03/2018

MediaCom lidera el Gunn Media TOP100 Media Excellence

Gunn Report, ha presentado sus resultados del 2018 Gunn Media 100, alzándose MediaCom como la mejor red de agencias y WPP como el mejor holding.

marketingdirecto.com - - 26/03/2018

WPP’s Wavemaker Defends Ikea’s $108 Million U.S. Account in Global Media Review

Ikea announced today it has selected Wavemaker to retain its planning and buying business in the U.S. after an extensive global procurement-led media review first launched in 2016.

adweek.com - - 23/03/2018

Accenture is bullish on digital marketing push, but avoids media which is declining 'significantly'

Accenture has ruled out a move into media-buying because it is "trending down significantly" but sees major opportunities in what it calls "brand-meets-creativity enabled by technology".

campaignlive.co.uk - - 23/03/2018

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