Agencias

Mediabrands' BPN Names COO, President For International Ops

Mediabrands, the Interpublic Group media arm, has named two executives to the senior management team of its new global media agency Brand Programming Network, including a U.S. chief operating officer 

mediapost.com - - 28/08/2012

¿El tamaño importa? Los pros y los contras de las agencias de medios especializadas

Contratar una agencia de medios no es una decisión fácil. Y no sólo en términos de presupuesto, sino también a la hora de considerar el alcance y el enfoque de un negocio que es único.

marketingdirecto.com - - 27/08/2012

MEC Wins Global Media Duties For Mulberry

UK retailer Mulberry has awarded WPP’s MEC global media duties, including both planning and buying. The award comes after a formal review that sources said included MPG Media Contacts, a unit of Havas; 

mediapost.com - - 27/08/2012

Las agencias “pasan” de Pinterest

Pinterest ha logrado, en muy poco tiempo, convertirse en la niña bonita de las redes sociales, pero parece que a las agencias la última revolución de los social media no ha terminado de convencerlas.

marketingdirecto.com - - 24/08/2012

Luxottica Consolidates Global Media Account at Omnicom

Milan-based eyewear giant Luxottica Group has consolidated its global media-buying and -planning business at holding company Omnicom after a competitive review. The business will be housed

adage.com - - 24/08/2012

Initiative retains pan-European Hertz account

The account, which is estimated to be in the region of £10m, has been held by Initiative since 2009, when it won the business in a pitch against Manning Gottlieb and OMD International.

medaiweek.co.uk - - 23/08/2012

Maxus' Lindsay Pattison named global chief strategy officer

Pattison, who starts her new role immediately, has been the c hief executive of Maxus in the UK since 2009 and will retain these duties while taking on global responsibilities. The move follows last week's 

campaignlive.co.uk - - 23/08/2012

Los accionistas de Aegis dan el visto bueno a la oferta de compra por parte de Dentsu

Como era de esperar, los accionistas de Aegis han aceptado la oferta de compra por parte del grupo japonés Dentsu. El 97,4% de los accionistas de Aegis se ha pronunciado a favor de la adquisición de la compañía británica

marketingdirecto.com - - 17/08/2012

GroupM nombra a Rob Norman, nuevo Chief Digital Officer

La compañía Group M ha anunciado importantes cambios en los altos cargos de su estructura mundial. Rob Norman, anterior CEO del grupo para Norteamerica y que desde 2006 ocupaba el cargo de director general de GroupM Interaction

periodicopublicidad.com - - 16/08/2012

HTC calls $157m global media review

Taiwanese smartphone manufacturer HTC has put its estimated $157m global media planning and buying account out for pitch, as it looks to consolidate the business into one network. ZenithOptimedia is

mandmglobal.com - - 16/08/2012

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