Agencias

HTC calls $157m global media review

Taiwanese smartphone manufacturer HTC has put its estimated $157m global media planning and buying account out for pitch, as it looks to consolidate the business into one network. ZenithOptimedia is

mandmglobal.com - - 16/08/2012

GroupM appoints Rob Norman as global digital chief

The GroupM North America chief executive and GroupM Interaction global chief executive, has been promoted to the new role of chief digital officer, triggering a change of global chief executive at Maxus. 

mediaweek.co.uk - - 15/08/2012

MediaCom ficha a Pelé para patrocinar la imagen de Brasil

MediaCom Sport, agencia especializada en marketing deportivo del grupo WPP, ha firmado un acuerdo con Legends 10, agencia que gestiona la imagen de Pelé, para que el ex futbolista represente la relación entre Brasil y el deporte

periodicopublicidad.com - - 13/08/2012

Las cinco tendencias que están cambiando los presupuestos de las agencias

Datos recientes han demostrado que las personas pasan más tiempo en sus dispositivos móviles que con los medios de comunicación tradicionales. Y si unimos esto a la explosión de los medios sociales y la proliferación de los datos

marketingdirecto.com - - 13/08/2012

MEC appoints Addiction's Laura Scott as social director

EC's international arm, MEC Global Solutions, has appointed Laura Scott, head of digital strategy at ad agency Addiction, as social director, replacing Michelle Lyons. Scott will be responsible for the media 

mediaweek.co.uk - - 13/08/2012

Mulberry picks MEC for global media

MEC will start working with Mulberry in the next month to begin planning for the spring/summer 2013 season. The brand is expected to focus the bulk of its spend on press and digital. It is thought that WPP-owned

campaignlive.co.uk - - 10/08/2012

Agencies optimistic about advertising

Advertiser Perceptions has released the results of its twice-yearly "Advertiser Intelligence Report," which asks media people representing the largest advertisers across 16 key ad categories whether they

medialifemagazine.com - - 10/08/2012

Aegis Extends Adland's Indian Acquisition Streak With C2 Buy

India has become a hotbed of holding company acquisition activity in recent months. The latest agency purchase there was confirmed today by Aegis Group, which bought digital shop Communicate 2 (C2). 

mediapost.com - - 09/08/2012

Media by Design Spain SA gana el concurso de medios de la DGT, (8.470.000 euros)…

Se trata del polémico concurso de medios y creatividad de la Dirección General de Tráfico, al que se presentaron 28 agencias, pese a que la parte creativa no cubre los costes de producción de las agencias, según expresó la AEACP

programapublicidad.com - - 08/08/2012

Vizeum lands Air New Zealand media account

The incumbent Walker Media had partnered with Mediaplus in Germany for the pitch, but did not make it to the final stage. The account includes responsibility for the UK, Germany and the search business across 

mediaweek.co.uk - - 08/08/2012

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