Internacional

AI media buy boosts ROI

Media agencies already under pressure face a new threat as Cosabella, an Italian lingerie firm, has reported significant increases in ROI following its decision to hand over its media-buying activities to artificial intelligence.

warc.com - - 15/03/2017

Facebook cambia nombre de sus mediciones y definiciones de publicidad

Facebook señala cambios para mejorar y renombrar sus métricas de reporting y definiciones relacionadas con mediciones publicitarias. La medida servirá para aumentar consistencia y claridad alrededor de los datos que mide. 

programapublicidad.com - - 15/03/2017

Ad tech firm Rubicon Project's stock plummeted 15% after it announced a new CEO and weak earnings

Ad tech firm Rubicon Project's stock dropped by 15% in after-hours trading on Tuesday evening after the company announced a new CEO and weak quarterly earnings.

businessinsider.com - - 15/03/2017

Nielsen lanza Benchmark Media Optimizer para estrategia marketing en marcas pequeñas

Se trata de una solución inteligente de asignación de medios para compañías que por limitación de recursos no pueden hacer un estudio de marketing personalizado. 

programapublicidad.com - - 15/03/2017

The ad fraud issue could be more than twice as big as first thought — advertisers stand to lose $16.4 billion to it this year

A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by bots in 2017.

businessinsider.com - - 15/03/2017

Snapchat no consigue el mismo tirón en publicidad que sus competidores Instagram y Facebook

Parece que la publicidad en Snapchat no está teniendo el tirón que se esperaba. Su principal rival, Instagram, está dispuesto a gastar dinero e invertir en publicidad.

marketingdirecto.com - - 15/03/2017

Accenture Interactive looks to set up in-house trading desks for clients in threat to agencies

Accenture Interactive is in talks to set up in-house media trading desks for a number of clients as the consulting giant's digital arm threatens to move further onto the ad industry's turf.

campaignlive.co.uk - - 14/03/2017

Mid-Roll TV Ads Have 97% Completion Rate

Broadcast airings of digital TV commercials continue to record high completion rates.

mediapost.com - - 14/03/2017

Forecast cuts Snapchat ad growth projections

Snapchat will enjoy strong growth this year, but not as strong as originally thought. That’s according to the latest digital ad-spending forecast from eMarketer, which says Snapchat’s ad revenue will jump 158 percent this year to $770 million.

medialifemagazine.com - - 14/03/2017

Reaching consumers in the right mood could make digital ads 40% more effective

Reaching consumers when they're feeling "upbeat" could increase the effectiveness of advertising by 24% in general, and of digital advertising by 40%, according to a study.

campaignlive.co.uk - - 14/03/2017

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