Internacional

La eficacia de la publicidad en Times Square: ¿Un mito o una realidad para marcas y anunciantes?

La saturación publicitaria en este icónico rincón de Nueva York impone una demanda aún más alta de originalidad y creatividad en los anuncios

puromarketing.com - - 11/12/2023

GroupM forecasts 2024 ad revenue slowdown

In its latest forecast, GroupM maintained its global ad revenue growth estimate at 5.8% to $889bn in 2023.

the-media-leader.com - - 06/12/2023

GroupM forecasts 2024 ad revenue slowdown

In its latest forecast, GroupM maintained its global ad revenue growth estimate at 5.8% to $889bn in 2023.

the-media-leader.com - - 06/12/2023

Microsoft Advertising Partners With Baidu Global For Chat Ads API

Microsoft Advertising's partnership with Baidu Global introduces AI-powered ads, targeting key markets like the U.S., Canada, U.K., and Australia in 2024.

searchenginejournal.com - - 06/12/2023

OOH revenues surpass 2019 levels for first time

Out-of-home (OOH) advertising revenue increased 12.9% to £346m in the third quarter, according to new figures released by Outsmart.

the-media-leader.com - - 06/12/2023

El marketing digital en América Latina superará los 15,600 millones de dólares en 2024

En el primer trimestre de 2024 Google eliminará las cookies de terceros, marcando un hito en el paisaje publicitario, por lo que el First Party Data deberá estar en el centro de la estrategia de las marca.

prnoticias.com - - 06/12/2023

In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear

GroupM and Magna release their global year-end industry growth forecasts, sharing their 2024 outlook for CTV, retail media and the advertising industry overall.

adexchanger.com - - 05/12/2023

Industry forecasters’ ad spending optimism varies heading into 2024

GroupM and Magna cite economic stabilization, the return of cyclical events such as elections and the Olympics, lower inflation and interest rates as optimistic signs.

adage.com - - 04/12/2023

Third-party data in advertising: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using third-party data in an advertising campaign.

martech.org - - 04/12/2023

X to Double Down on SMBs Following Musk’s Advertiser Attack

Social media platform X, formerly Twitter, will target more small and midsize businesses (SMBs) to win advertising following owner Elon Musk's attack on departing brands from the platform. 

adweek.com - - 04/12/2023

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