Internacional

UK advertising watchdog bans Toyota ads for condoning environmentally harmful driving

The UK advertising watchdog has banned two Toyota ads for condoning environmentally harmful behaviour, after one of its ads showed vehicles driving realistically in heavily built-up urban settings. 

marketing-interactive.com - - 22/11/2023

TikTok trumps Google as a search engine, research finds

Social media platform TikTok has begun to surpass Google with its user search function, according to analysis from search-first creative agency Rise at Seven.

campaignlive.co.uk - - 22/11/2023

X advertising—marketing guide to the boycott and everything else you need to know

A look at how the latest X controversy started, brands leaving and how Musk has responded. 

adage.com - - 22/11/2023

Commerce Media: Advertising's New Playground?

In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media.

exchangewire.com - - 21/11/2023

Un tercio de los periódicos que EE. UU. tenía en 2005 habrá desaparecido el año próximo

Un informe reciente de la Escuela de Periodismo Medill de la Universidad de Northwestern estima que, para finales del próximo año, Estados Unidos habrá perdido un tercio de los periódicos que tenía en 2005. 

laboratoriodeperiodismo.org - - 21/11/2023

X se retira de la auditoría del MRC dificultando la confianza de los anunciantes

X ha decidido retirarse de la auditoría de sus brand safety credentials por parte del Media Rating Council (MRC). Esto significa que los anunciantes ya no podrán verificar de forma independiente las afirmaciones de la plataforma 

programaticaly.com - - 21/11/2023

Lagardere will remain listed, Vivendi chairman tells Figaro

French publishing group Lagardere (LAGA.PA) will retain its stock market listing after being taken over by media conglomerate Vivendi (VIV.PA), Vivendi supervisory board Chairman Yannick Bollore told French daily Le Figaro.

reuters.com - - 21/11/2023

The Guardian lanza una nueva solución publicitaria para audiencias cookie-free

El periódico británico The Guardian anunció una serie de nuevas soluciones publicitarias en su presentación Upfronts, incluida una nueva oferta dirigida específicamente a las audiencias 

programaticaly.com - - 20/11/2023

Understanding intrinsic in-game advertising: Why comparisons often fall short

 

It is important to recognize that gaming is a completely different environment and presents advertisers with entirely new opportunities to make meaningful connections with their audiences 

thedrum.com - - 20/11/2023

Kantar launches ad attention measurment tool

Kantar has created a new attention framework designed to use facial coding to examine advertising effectiveness.

research-live.com - - 17/11/2023

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