Internacional

El FIAP se inaugura junto a Terra Live Music

El 22 de abril a las 19hs se dará comienzo al Festival Iberoamericano de la Publicidad que se llevará a cabo en la Ciudad de México. El coctel de bienvenida se realizará en el Lunario del Auditorio Nacional junto al inicio de la 5ta temporada

solomarketing.es - - 04/04/2015

M&A Changes Media Landscape With 545 Transactions Worth $26.6 Billion In Q1 2015

There were 545 merger and acquisition transactions in the media, information, marketing, software and tech-enabled services sector announced in the first quarter of 2015, valued at $26.6 billion, according to a report released 

mediapost.com - - 04/04/2015

Twitter reshuffles European management team

Bruce Daisley becomes vice president of direct sales for Europe while Stephen McIntyre becomes vice president of online and reseller sales for Europe

theguardian.com - - 03/04/2015

Major Media Cos. Forecast Lower Ad Revs

According to MoffettNathanson Research, eight top companies are expected to collectively see just a 1% increase in revenues in 2015 to $40.1 billion, down from 3% last year

mediapost.com - - 03/04/2015

Snapchat paga sueldos de hasta 500,000 USD a recién graduados de Stanford

Snapchat, haciendo atractivas ofertas laborales a recién graduados de la misma Universidad de sus fundadores y a otras que se especializan en ingenierías

cristianmonroy.com - - 03/04/2015

Sir Martin Sorrell donates £21m from fortune to charities

Best paid chief executive in the FTSE 100 makes donation weeks after controversy over his incentive scheme at WPP advertising agency

theguardian.com - - 03/04/2015

Europa vuelve a la carga contra Google por monopolio

Se enfrenta a una más que probable denuncia de Bruselas por prácticas monopolísticas tras conocerse que se manipulaban los resultados para favorecer a sus propios negocios.

adslzone.net - - 02/04/2015

Shifting Paradigm In Media Contracts

Who owns the rights to media being produced? Most of the time, the copyright in media created for a client is owned by the client in its entirety. There is a new set of contract terms that changes this and a small but growing number 

mediapost.com - - 02/04/2015

How CBS marries TV ads and big data

Big data is a big deal right now in media. Everyone is looking for a way to leverage the overwhelming amount of information available about people’s personal habits and history to make their advertising stronger 

medialifemagazine.com - - 02/04/2015

Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market

US and China will account for nearly 62% of global mobile ad spending next year. The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a nearly 430% increase from 2013.

emarketer.com - - 02/04/2015

Páginas