Internacional

Europa vuelve a la carga contra Google por monopolio

Se enfrenta a una más que probable denuncia de Bruselas por prácticas monopolísticas tras conocerse que se manipulaban los resultados para favorecer a sus propios negocios.

adslzone.net - - 02/04/2015

Shifting Paradigm In Media Contracts

Who owns the rights to media being produced? Most of the time, the copyright in media created for a client is owned by the client in its entirety. There is a new set of contract terms that changes this and a small but growing number 

mediapost.com - - 02/04/2015

How CBS marries TV ads and big data

Big data is a big deal right now in media. Everyone is looking for a way to leverage the overwhelming amount of information available about people’s personal habits and history to make their advertising stronger 

medialifemagazine.com - - 02/04/2015

Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market

US and China will account for nearly 62% of global mobile ad spending next year. The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a nearly 430% increase from 2013.

emarketer.com - - 02/04/2015

Pinterest celebra su 5º aniversario superando los 50.000 millones de pines publicados

Acababa entrar la estación primaveral de 2010 cuando una nueva red social hacía su entrada en el universo de Internet y las nuevas tecnologías. Su nombre, Pinterest. Su rasgo diferenciador, compartir imágenes provenientes

puromarketing.com - - 02/04/2015

El Festival of Media Global 2015 anuncia su shortlist con Coca-Cola y Samsung a la cabeza

En términos de agencias, Mediacom se posiciona en primer lugar con un total de 35 nominaciones seguida de Starcom MediaVest (30), OMD (27) y PHD que acumula 23.

marketingdirecto.com - - 01/04/2015

Para combatir al fraude online “hay que invertir millones para ahorrar miles de millones”

Los integrantes del TAG predijeron que la certificación anti-fraude de la entidad se convertirá en cosa común para la compra de publicidad online.

adlatina.com - - 01/04/2015

In Advertising Technology Deal, Rubicon Buys Chango

The advertising company Rubicon Project said that it had agreed to buy the Canadian start-up Chango for about $122 million, in the latest sign that the advertising technology industry is consolidating.

nytimes.com - - 01/04/2015

Snapchat has to re-do its initial meetings with advertisers because two top sales execs have left

Snapchat is having to hit "reset" on its advertising sales progress to date following the recent departures of two senior executives, The Information's Tom Dotan reports.

businessinsider.com - - 01/04/2015

How one agency deals with viewability

The aim is to work toward 100 percent viewability for online ads. Click fraud has long been a problem in online advertising, and advertisers in particular have pushed for ways to put an end to it. More recently viewability

medialifemagazine.com - - 01/04/2015

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