Internacional

Predicciones de Deloitte sobre los medios de comunicación: La TV de pago aumenta su presencia en los hogares

Hasta 50 millones de hogares en todo el mundo podrían disponer de dos o más servicios distintos de televisión de pago durante 2014, generando unos ingresos aproximados de 5.000 millones de dólares.

marketingnews.es - - 21/03/2014

IDG Founder Pat McGovern Dies at 76

The lauded information technology media pioneer and generous philanthropist oversaw IDG’s launch of roughly 300 magazines and newspapers, 460 websites, 200 mobile bile apps and 700 events in 97 countries.

minonline.com - - 20/03/2014

Facebook Reportedly Slashing Organic Reach for Pages

Organic reach will be reduced to 1 percent or 2 percent, according to Valleywag, citing an anonymous source “professionally familiar with Facebook’s marketing strategy.” 

adweek.com - - 20/03/2014

Tribune builds robot to read the news

Newsbeat, a new app from the Tribune Company, “uses voice-over artists and a robot to read news stories”. Here’s what it sounds like reading the headline and lead of a Los Angeles Times story:

poynter.org - - 20/03/2014

Alibaba invests $215 million in messaging app Tango

By almost any measure, the investment amounted to a staggering sum for a mobile app developer. The deal, which came one month after Facebook Inc's stunning $19 billion acquisition of Whatsapp,

reuters.com - - 20/03/2014

76% of Marketing Execs Say They Don't Target With Behavioral Data

Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On Marketingthat surveyed 685 C-suite executives. 

adweek.com - - 20/03/2014

El Washington Post de Jeff Bezos, a la caza de nuevos suscriptores online

El diario The Washington Post continúa tratando de ampliar su base de suscriptores con un nuevo propietario, Jeff Bezos, que ofrecerá a los lectores el acceso total a media docena de páginas web de otros diarios

marketingdirecto.com - - 20/03/2014

Huffington Post may charge for some content, says chief executive

The website would consider charging within five years. The Huffington Post is currently 100% advertiser-funded, as it looks to build up a global audience and brand.

theguardian.com - - 19/03/2014

Rupert Murdoch en FIAP

El Festival Iberoamericano de la Publicidad ha confirmado la participación del empresario y magnate, Rupert Murdoch, en el ciclo de conferencias bajo el lema “Pensar bajo la influencia: los próximos cinco años”, 

multipress.com.mx - - 19/03/2014

Prisa anuncia la renuncia de su consejero Nicolas Berggruen, que evitó su quiebra

El consejo de administración de Prisa, celebrado el pasado martes, ha tomado razón de la renuncia presentada por el consejero Nicolas Berggruen, cofundador del fondo de accionistas Liberty, 

eleconomista.es - - 19/03/2014

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